{"id":1059,"date":"2022-01-20T15:53:50","date_gmt":"2022-01-20T14:53:50","guid":{"rendered":"https:\/\/schneegloeckle-lech.at\/?page_id=1059"},"modified":"2022-01-24T18:33:47","modified_gmt":"2022-01-24T17:33:47","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/schneegloeckle-lech.at\/en\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; module_class=&#8221;privacy-section medium-width-section&#8221; _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||80px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_row _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.14.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.14.6&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2>Privacy Policy<\/h2>\n<p>\u00a0We have written this privacy policy (version 16.04.2021-111721487) to provide you with information in accordance with the requirements of the <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/EN\/ALL\/?uri=celex%253A32016R0679&amp;%253Btid=%255Badsimpletextid%255d\"><span class=\"s1\">General Data Protection Regulation (EU) 2016\/679<\/span><\/a> as well as to explain what information we collect, how we use data and what choices you have as a visitor to this website.<\/p>\n<p class=\"p1\">Privacy policies usually sound very technical. However, this version should describe the most important things as simply and clearly as possible. Moreover, technical terms are explained in a reader-friendly manner whenever possible. We would also like to convey that we only collect and use information via this website if there is a corresponding legal basis for it. This is certainly not possible if you give very brief technical explanations, as are often standard on the Internet when it comes to data protection. We hope you find the following explanations interesting and informative. Maybe you will also find some information that you did not know yet.<br \/>Should you still have questions, we kindly ask you to follow the existing links to see further information on third-party websites, or to simply write us an email. You can find our contact information in our website\u2019s imprint.<\/p>\n<p class=\"p1\"><b>Automatic Data Retention<\/b><\/p>\n<p class=\"p1\">Every time you visit a website nowadays, certain information is automatically created and stored, just as it happens on this website. This data should be collected as sparingly as possible, and only with good reason. By website, we mean the entirety of all websites on your domain, i.e. everything from the homepage to the very last subpage (like this one here). By domain we mean example.uk or examplepage.com.<\/p>\n<p class=\"p1\">Even while you are currently visiting our website, our web server \u2013 this is the computer this website is stored on, usually automatically retains data such as the below \u2013 for reasons such as operational security or for creating access statistics etc.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><\/span>the full address (URL) of the accessed website (e. g. https:\/\/www.examplepage.uk\/examplesubpage.html\/)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>browser and browser version (e.g. Chrome 87)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>the operating system used (e.g. Windows 10)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>the address (URL) of the previously visited site (referrer URL) (z. B. https:\/\/www.examplepage.uk\/icamefromhere.html\/)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>the host name and the IP-address of the device the website is accessed from (e.g. COMPUTERNAME and 194.23.43.121)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>date and time<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>in so-called web server log files.<\/li>\n<\/ul>\n<p class=\"p1\">Generally, these files are stored for two weeks and are then automatically deleted. We do not pass these data to others, but we cannot exclude the possibility that this data may be looked at by the authorities in case of illegal conduct.<\/p>\n<p class=\"p1\">In short: your visit is logged by our provider (company that runs our website on servers), but we do not pass on your data!<\/p>\n<p class=\"p1\"><strong>Contact details of the responsible person<\/strong><\/p>\n<p class=\"p1\">If you have any questions regarding data protection, you will find the contact details of the responsible person or office below:<\/p>\n<p class=\"p1\">Johannes Bischof<br \/>Oberlech 703<br \/>6764 Lech am Arlberg<br \/>Austria<\/p>\n<p class=\"p1\">Authorized to represent: Johannes Bischof<br \/>E-Mail:\u00a0<a href=\"mailto:info@schneegloeckle.at\">info@schneegloeckle.at<\/a><br \/>Phone: <a href=\"tel:+43 5583 3144\">+43 5583 3144<\/a><br \/>Imprint: <a href=\"https:\/\/www.schneegloeckle-lech.at\/impressum\">https:\/\/www.schneegloeckle-lech.at\/en\/impressum<\/a><\/p>\n<p class=\"p1\"><b>Automatic Data Retention<\/b><\/p>\n<p class=\"p1\">Every time you visit a website nowadays, certain information is automatically created and stored, just as it happens on this website. This data should be collected as sparingly as possible, and only with good reason. By website, we mean the entirety of all websites on your domain, i.e. everything from the homepage to the very last subpage (like this one here). By domain we mean example.uk or examplepage.com.<\/p>\n<p class=\"p1\">Even while you are currently visiting our website, our web server \u2013 this is the computer this website is stored on, usually automatically retains data such as the below \u2013 for reasons such as operational security or for creating access statistics etc.<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><\/span>the full address (URL) of the accessed website (e. g. https:\/\/www.examplepage.uk\/examplesubpage.html\/)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>browser and browser version (e.g. Chrome 87)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>the operating system used (e.g. Windows 10)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>the address (URL) of the previously visited site (referrer URL) (z. B. https:\/\/www.examplepage.uk\/icamefromhere.html\/)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>the host name and the IP-address of the device the website is accessed from (e.g. COMPUTERNAME and 194.23.43.121)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>date and time<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>in so-called web server log files.<\/li>\n<\/ul>\n<p class=\"p1\">Generally, these files are stored for two weeks and are then automatically deleted. We do not pass these data to others, but we cannot exclude the possibility that this data may be looked at by the authorities in case of illegal conduct.<\/p>\n<p class=\"p1\">In short: your visit is logged by our provider (company that runs our website on servers), but we do not pass on your data!<\/p>\n<p class=\"p1\"><b>Cookies<\/b><b><\/b><\/p>\n<p class=\"p1\">Our website uses HTTP-cookies to store user-specific data.<br \/>For your better understanding of the following Privacy Policy statement, we will explain to you below what cookies are and why they are in use.<\/p>\n<p class=\"p1\"><b>What exactly are cookies?<\/b><\/p>\n<p class=\"p1\">Every time you surf the internet, you use a browser. Common browsers are for example Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text-files in your browser. These files are called cookies.<\/p>\n<p class=\"p1\">What should not be dismissed, is that cookies are very useful little helpers. Nearly all websites use cookies. More accurately speaking these are HTTP-cookies, since there are also different cookies for other uses. http-cookies are small files which our website stores on your computer. These cookie files are automatically put into the cookie-folder, which is like the \u201cbrain\u201d of your browser. A cookie consists of a name and a value. Moreover, to define a cookie, one or multiple attributes must be specified.<\/p>\n<p class=\"p1\">Cookies save certain parts of your user data, such as e.g. language or personal page settings. When you re-open our website, your browser submits these \u201cuser specific\u201d information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are familiar to. In some browsers every cookie has its own file, in others such as Firefox, all cookies are stored in one single file.<\/p>\n<p class=\"p1\">There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, while third-party cookies are created by partner-websites (e.g. Google Analytics). Every cookie is individual, since every cookie stores different data. The expiration time of a cookie also varies \u2013 it can be a few minutes, or up to a few years. Cookies are no software-programs and contain no computer viruses, trojans or any other malware. Cookies also cannot access your PC\u2019s information.<\/p>\n<p class=\"p1\">This is an example of how cookie-files can look:<\/p>\n<p class=\"p1\"><b>name:<\/b><span>\u00a0<\/span>_ga<br \/><b>value:<\/b><span>\u00a0<\/span>GA1.2.1326744211.152111721487-9<br \/><b>purpose:<\/b><span>\u00a0<\/span>differentiation between website visitors<br \/><b>expiration date:<\/b><span>\u00a0<\/span>after 2 years<\/p>\n<p class=\"p1\">A browser should support these minimum sizes:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><\/span>at least 4096 bytes per cookie<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>at least 50 cookies per domain<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>at least 3000 cookies in total<\/li>\n<\/ul>\n<p class=\"p1\"><b>Which types of cookies are there?<\/b><\/p>\n<p class=\"p1\">What exact cookies we use, depends on the used services. We will explain this in the following sections of the Privacy Policy statement. Firstly, we will briefly focus on the different types of HTTP-cookies.<\/p>\n<p class=\"p1\">There are 4 different types of cookies:<\/p>\n<p class=\"p1\"><b>Essential Cookies<br \/><\/b>These cookies are necessary to ensure the basic function of a website. They are needed when a user for example puts a product into their shopping cart, then continues surfing on different websites and comes back later in order to proceed to the checkout. Even when the user closed their window priorly, these cookies ensure that the shopping cart does not get deleted.<\/p>\n<p class=\"p1\"><b>Purposive Cookies<br \/><\/b>These cookies collect info about the user behaviour and record if the user potentially receives any error messages. Furthermore, these cookies record the website\u2019s loading time as well as its behaviour within different browsers.<\/p>\n<p class=\"p1\"><b>Target-orientated Cookies<br \/><\/b>These cookies care for an improved user-friendliness. Thus, information such as previously entered locations, fonts or data in forms stay saved.<\/p>\n<p class=\"p1\"><b>Advertising Cookies<br \/><\/b>These cookies are also known as targeting-Cookies. They serve the purpose of delivering individually adapted advertisements to the user. This can be very practical, but also rather annoying.<\/p>\n<p class=\"p1\">Upon your first visit to a website you are usually asked which of these cookie-types you want to accept. Furthermore, this decision will of course also be saved in a cookie.<\/p>\n<p class=\"p1\"><b>How can I delete cookies?<\/b><\/p>\n<p class=\"p1\">You yourself take the decision if and how you want to use cookies. Thus, no matter what service or website cookies are from, you always have the option to delete, deactivate or only partially allow them. Therefore, you can for example block cookies of third parties but allow any other cookies.<\/p>\n<p class=\"p1\">If you want change or delete cookie-settings and would like to determine which cookies have been saved to your browser, you can find this info in your browser-settings:<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">If you generally do not want to allow any cookies at all, you can set up your browser in a way, to notify you whenever a potential cookie is about to be set. This gives you the opportunity to manually decide to either permit or deny the placement of every single cookie. The settings for this differ from browser to browser. Therefore, it might be best for you to search for the instructions in Google. If you are using Chrome, you could for example put the search phrase \u201cdelete cookies Chrome\u201d or \u201cdeactivate cookies Chrome\u201d into Google.<\/p>\n<p class=\"p1\"><b>How is my data protected?<\/b><\/p>\n<p class=\"p1\">There is a \u201ccookie policy\u201d that has been in place since 2009. It states that the storage of cookies requires the user\u2019s consent. However, among the countries of the EU, these guidelines are often met with mixed reactions. In Austria the guidelines have been implemented in \u00a7 96 section 3 of the Telecommunications Act (TKG).<\/p>\n<p class=\"p1\">If you want to learn more about cookies and do not mind technical documentation, we recommend<span>\u00a0<\/span><a href=\"https:\/\/tools.ietf.org\/html\/rfc6265\"><span class=\"s1\">https:\/\/tools.ietf.org\/html\/rfc6265<\/span><\/a>, the Request for Comments of the Internet Engineering Task Force (IETF) called \u201cHTTP State Management Mechanism\u201d.<\/p>\n<p class=\"p1\"><b>Storage of Personal Data<\/b><\/p>\n<p class=\"p1\">Any personal data you electronically submit to us on this website, such as your name, email address, home address or other personal information you provide via the transmission of a form or via any comments to the blog, are solely used for the specified purpose and get stored securely along with the respective submission times and IP-address. These data do not get passed on to third parties.<\/p>\n<p class=\"p1\">Therefore, we use personal data for the communication with only those users, who have explicitly requested being contacted, as well as for the execution of the services and products offered on this website. We do not pass your personal data to others without your approval, but we cannot exclude the possibility this data will be looked at in case of illegal conduct.<\/p>\n<p class=\"p1\">If you send us personal data via email \u2013 and thus not via this website \u2013 we cannot guarantee any safe transmission or protection of your data. We recommend you, to never send confidential data via email.<\/p>\n<p class=\"p1\"><b>Rights in accordance with the General Data Protection Regulation<\/b><\/p>\n<p class=\"p1\">You are granted the following rights in accordance with the provisions of the<span>\u00a0<\/span><a href=\"https:\/\/gdpr-info.eu\/\"><span class=\"s1\">GDPR<\/span><\/a><span>\u00a0<\/span>(General Data Protection Regulation) and the Austrian<span>\u00a0<\/span><a href=\"https:\/\/www.ris.bka.gv.at\/Dokumente\/Erv\/ERV_1999_1_165\/ERV_1999_1_165.html\"><span class=\"s1\">Data Protection Act (DSG)<\/span><\/a>:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><\/span>right to rectification (article 16 GDPR)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>right to erasure (\u201cright to be forgotten\u201c) (article 17 GDPR)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>right to restrict processing (article 18 GDPR)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>righ to notification \u2013 notification obligation regarding rectification or erasure of personal data or restriction of processing (article 19 GDPR)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>right to data portability (article 20 GDPR)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Right to object (article 21 GDPR)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>right not to be subject to a decision based solely on automated processing \u2013 including profiling \u2013 (article 22 GDPR)<\/li>\n<\/ul>\n<p class=\"p1\">If you think that the processing of your data violates the data protection law, or that your data protection rights have been infringed in any other way, you can lodge a complaint with your respective regulatory authority. For Austria this is the data protection authority, whose website you can access at<span>\u00a0<\/span><a href=\"https:\/\/www.data-protection-authority.gv.at\/?tid=111721487\"><span class=\"s1\">https:\/\/www.data-protection-authority.gv.at\/<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>Evaluation of Visitor Behaviour<\/b><\/p>\n<p class=\"p1\">In the following Privacy Policy, we will inform you on if and how we evaluate the data of your visit to this website. The evaluation is generally made anonymously, and we cannot link to you personally based on your behaviour on this website.<\/p>\n<p class=\"p1\">You can find out more about how to disagree with the evaluation of visitor data, in the Privacy Policy below.<\/p>\n<p class=\"p1\"><b>TLS encryption with https<\/b><\/p>\n<p class=\"p1\">The terms TLS, encryption and https sound very technical, which they are indeed. We use HTTPS (Hypertext Transfer Protocol Secure) to securely transfer data on the Internet.<br \/>This means that the entire transmission of all data from your browser to our web server is secured \u2013 nobody can \u201clisten in\u201d.<\/p>\n<p class=\"p1\">We have thus introduced an additional layer of security and meet privacy requirements through technology design<span>\u00a0<\/span><a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/en\/TXT\/HTML\/?uri=CELEX:32016R0679&amp;from=EN&amp;tid=111721487\"><span class=\"s1\">Article 25 Section 1 GDPR<\/span><\/a>). With the use of TLS (Transport Layer Security), which is an encryption protocol for safe data transfer on the internet, we can ensure the protection of confidential information.<br \/>You can recognise the use of this safeguarding tool by the little lock-symbol , which is situated in your browser\u2019s top left corner in the left of the internet address (e.g. examplepage.uk), as well as by the display of the letters https (instead of http) as a part of our web address.<br \/>If you want to know more about encryption, we recommend you to do a Google search for \u201cHypertext Transfer Protocol Secure wiki\u201d to find good links to further information.<\/p>\n<p class=\"p1\"><b>Google Maps Privacy Policy<\/b><\/p>\n<p class=\"p1\">On our website we use Google Maps of the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). With the use of Google Maps, we can show you locations in a better way and can therefore adjust our service to your needs. Due to the utilisation of Google Maps, data gets transferred to Google and is saved on Google\u2019s servers. In the following, we want to explain in detail what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.<\/p>\n<p class=\"p1\"><b>What is Google Maps?<\/b><\/p>\n<p class=\"p1\">Google Maps is an internet maps service of the company Google Inc. With Google Maps you can search for exact locations of cities, sights, accommodations or businesses online via a PC, a tablet or an app. If businesses are represented on Google My Business, the respective location as well as other information about the company are shown there. In order to show route directions, a location\u2019s map sections can be integrated in a website through a HTML-code. Google Maps depicts the earth\u2019s surface as either a road map or as air and satellite images. Due to the street view and high-quality satellite images, it is possible for exact representations to be made.<\/p>\n<p class=\"p1\"><b>Why do we use Google Maps on our website?<\/b><\/p>\n<p class=\"p1\">The efforts we make on this page have the goal of giving you a useful and meaningful experience on our website. Through the integration of Google Maps, we can offer you essential information on various locations. Therefore, you can spot our office address with one glance. Furthermore, the route directions always show you the best and fastest way to us. You can retrieve the route directions for traveling either by car, by public transport, on foot or by bike. The integration of Google Maps is a part of our customer service.<\/p>\n<p class=\"p1\"><b>What data is stored by Google Maps?<\/b><\/p>\n<p class=\"p1\">For Google Maps to offer its full services, the company must collect and store your data. This includes your entered search terms, your IP-address as well as your longitude and latitude coordinates. When you use the route-planner function, the entered start address is stored also. However, this data retention happens on Google Maps\u2018 websites. We can only inform you about it but cannot influence it in any way. Since we have included Google Maps on our website, Google will set at least one cookie (Name: NID) into your browser. This cookie saves data on your user behaviour. Google primarily uses this data to optimise ist own services and to provide you with individual, personalised advertisements.<\/p>\n<p class=\"p1\">The following cookies are set in your browser due to the integration of Google Maps:<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>NID<br \/><b>Value:<\/b><span>\u00a0<\/span>188=h26c1Ktha7fCQTx8rXgLyATyITJ111721487-5<br \/><b>Purpose:<\/b><span>\u00a0<\/span>Google uses NID in order to adjust advertisments to your Google searches. With the cookie\u2019s help Google \u201cremembers\u201c your most frequently entered search queries or your previous interaction with ads. That way you always receive customised adertisments. The cookie contains a unique ID, wich Google uses to collect your personal settings for advertising porposes.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>after 6 months<\/p>\n<p class=\"p1\"><b>Note:<\/b><span>\u00a0<\/span>We cannot guarantee completeness of the information on saved data. This is, because especially concerning the use of cookies, changes can happen anytime. To identify the cookie NID, a test page was created, to which Google Maps was included.<\/p>\n<p class=\"p1\"><b>How long and where is the data saved?<\/b><\/p>\n<p class=\"p1\">There are Google servers in data centres across the entire planet. However, most servers are in America. For this reason, your data is widely stored in the USA. Here you can read in detail about where the Google servers are located:<span>\u00a0<\/span><a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=en\"><span class=\"s1\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=en<\/span><\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Google distributes data to various data carriers. This makes it possible to retrieve the data faster and to better protect it from possible attempted manipulations. Every server has emergency programs. Thus, should for example a problem with Google\u2019s hardware occur or should a natural disaster impact the servers, any data will quite certainly stay protected.<\/p>\n<p class=\"p1\">Moreover, Google saves some data for a specified period. With some other data on the other hand, Google only offers the opportunity for deleting it manually. Furthermore, the company anonymises information (e.g. advertising data) in server logs, by deleting a part of the IP-address and cookie information after 9 to 18 months.<\/p>\n<p class=\"p1\"><b>How can I delete my data, or prevent data retention?<\/b><\/p>\n<p class=\"p1\">Due to the automatic delete function for location and activity data, which was introduced in 2019, information that is used for determining your location and web or app activity is saved for either 3 or 18 months, depending on your preferred decision, and is deleted thereafter.<br \/>Furthermore, it is possible to delete this data manually from your browser history via your Google account anytime. If you want to prevent the determination of your location altogether, you must pause the category \u201cWeb and app activity\u201d in your Google account. Click on \u201cData and personalisation\u201d and then choose the option \u201cActivity controls\u201d. Here you can switch the activities on or off.<\/p>\n<p class=\"p1\">Moreover, in your browser you can deactivate, delete or manage individual cookies. This function can differ a little, depending on what browser you are using. The following instructions will show you how to manage cookies in your browser:<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">If you generally do not want to permit any cookies, you can set up your browser in a way that ensures you get informed whenever a cookie is about to be placed. That way you can decide to either permit or refuse every single cookie.<\/p>\n<p class=\"p1\">Google is an active participant of the EU-U.S. Privacy Shield Framework, which regulates the correct and safe transfer of personal data. You can find more information on this on<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI<\/span><\/a>.<br \/>If you want to find out more about Google\u2019s data processing, we recommend the company\u2019s internal privacy statement on<span>\u00a0<\/span><a href=\"https:\/\/policies.google.com\/privacy?hl=en-GB\"><span class=\"s1\">https:\/\/policies.google.com\/privacy?hl=en-GB<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>Google Fonts Privacy Policy<\/b><\/p>\n<p class=\"p1\">On our website we use Google Fonts, from the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA).<\/p>\n<p class=\"p1\">To use Google Fonts, you must log in and set up a password. Furthermore, no cookies will be saved in your browser. The data (CSS, Fonts) will be requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, all requests for CSS and fonts are fully separated from any other Google services. If you have a Google account, you do not need to worry that your Google account details are transmitted to Google while you use Google Fonts. Google records the use of CSS (Cascading Style Sheets) as well as the utilised fonts and stores these data securely. We will have a detailed look at how exactly the data storage works.<\/p>\n<p class=\"p1\"><b>What are Google Fonts?<\/b><\/p>\n<p class=\"p1\">Google Fonts (previously Google Web Fonts) is a list of over 800 fonts which href=\u201dhttps:\/\/en.wikipedia.org\/wiki\/Google?tid=111721487\u201d&gt;Google LLC provides its users for free.<\/p>\n<p class=\"p1\">Many of these fonts have been published under the SIL Open Font License license, while others have been published under the Apache license. Both are free software licenses.<\/p>\n<p class=\"p1\"><b>Why do we use Google Fonts on our website?<\/b><\/p>\n<p class=\"p1\">With Google Fonts we can use different fonts on our website and do not have to upload them to our own server. Google Fonts is an important element which helps to keep the quality of our website high. All Google fonts are automatically optimised for the web, which saves data volume and is an advantage especially for the use of mobile terminal devices. When you use our website, the low data size provides fast loading times. Moreover, Google Fonts are secure Web Fonts. Various image synthesis systems (rendering) can lead to errors in different browsers, operating systems and mobile terminal devices. These errors could optically distort parts of texts or entire websites. Due to the fast Content Delivery Network (CDN) there are no cross-platform issues with Google Fonts. All common browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) are supported by Google Fonts, and it reliably operates on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We also use Google Fonts for presenting our entire online service as pleasantly and as uniformly as possible.<\/p>\n<p class=\"p1\"><b>Which data is saved by Google?<\/b><\/p>\n<p class=\"p1\">Whenever you visit our website, the fonts are reloaded by a Google server. Through this external cue, data gets transferred to Google\u2019s servers. Therefore, this makes Google recognise that you (or your IP-address) is visiting our website. The Google Fonts API was developed to reduce the usage, storage and gathering of end user data to the minimum needed for the proper depiction of fonts. What is more, API stands for \u201eApplication Programming Interface\u201c and works as a software data intermediary.<\/p>\n<p class=\"p1\">Google Fonts stores CSS and font requests safely with Google, and therefore it is protected. Using its collected usage figures, Google can determine how popular the individual fonts are. Google publishes the results on internal analysis pages, such as Google Analytics. Moreover, Google also utilises data of ist own web crawler, in order to determine which websites are using Google fonts. This data is published in Google Fonts\u2019 BigQuery database. Enterpreneurs and developers use Google\u2019s webservice BigQuery to be able to inspect and move big volumes of data.<\/p>\n<p class=\"p1\">One more thing that should be considered, is that every request for Google Fonts automatically transmits information such as language preferences, IP address, browser version, as well as the browser\u2019s screen resolution and name to Google\u2019s servers. It cannot be clearly identified if this data is saved, as Google has not directly declared it.<\/p>\n<p class=\"p1\"><b>How long and where is the data stored?<\/b><\/p>\n<p class=\"p1\">Google saves requests for CSS assets for one day in a tag on their servers, which are primarily located outside of the EU. This makes it possible for us to use the fonts by means of a Google stylesheet. With the help of a stylesheet, e.g. designs or fonts of a website can get changed swiftly and easily.<\/p>\n<p class=\"p1\">Any font related data is stored with Google for one year. This is because Google\u2019s aim is to fundamentally boost websites\u2019 loading times. With millions of websites referring to the same fonts, they are buffered after the first visit and instantly reappear on any other websites that are visited thereafter. Sometimes Google updates font files to either reduce the data sizes, increase the language coverage or to improve the design.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent it being stored?<\/b><\/p>\n<p class=\"p1\">The data Google stores for either a day or a year cannot be deleted easily. Upon opening the page this data is automatically transmitted to Google. In order to clear the data ahead of time, you have to contact Google\u2019s support at<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/?hl=en-GB&amp;tid=111721487\"><span class=\"s1\">https:\/\/support.google.com\/?hl=en-GB&amp;tid=111721487<\/span><\/a>. The only way for you to prevent the retention of your data is by not visiting our website.<\/p>\n<p class=\"p1\">Unlike other web fonts, Google offers us unrestricted access to all its fonts. Thus, we have a vast sea of font types at our disposal, which helps us to get the most out of our website. You can find out more answers and information on Google Fonts at<span>\u00a0<\/span><a href=\"https:\/\/developers.google.com\/fonts\/faq?tid=111721487\"><span class=\"s1\">https:\/\/developers.google.com\/fonts\/faq?tid=111721487<\/span><\/a>. While Google does address relevant elements on data protection at this link, it does not contain any detailed information on data retention.<br \/>It proofs rather difficult to receive any precise information on stored data by Google.<\/p>\n<p class=\"p1\">On<span>\u00a0<\/span><a href=\"https:\/\/policies.google.com\/privacy?hl=de&amp;tid=111721487\"><span class=\"s1\">https:\/\/policies.google.com\/privacy?hl=en-GB<\/span><\/a><span>\u00a0<\/span>you can read more about what data is generally collected by Google and what this data is used for.<\/p>\n<p class=\"p1\"><b>Google Analytics Privacy Policy<\/b><\/p>\n<p class=\"p1\">We use the tracking and analysis tool Google Analytics (GA) of the US-American company Google LLC (1600 Amphitheatre Parkway Mountain View, CA 94043, USA). Google Analytics collects data on your actions on our website. Whenever you click a link for example, this action is saved in a cookie and transferred to Google Analytics. With the help of reports which we receive from Google Analytics, we can adapt our website and our services better to your wishes. In the following, we will explain the tracking tool in more detail, and most of all, we will inform you what data is saved and how you can prevent this.<\/p>\n<p class=\"p1\"><b>What is Google Analytics?<\/b><\/p>\n<p class=\"p1\">Google Analytics is a tracking tool with the purpose of conducting data traffic analysis of our website. For Google Analytics to work, there is a tracking code integrated to our website. Upon your visit to our website, this code records various actions you perform on your website. As soon as you leave our website, this data is sent to the Google Analytics server, where it is stored.<\/p>\n<p class=\"p1\">Google processes this data and we then receive reports on your user behaviour. These reports can be one of the following:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><\/span>Target audience reports: With the help of target audience reports we can get to know our users better and can therefore better understand who is interested in our service.<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Advertising reports: Through advertising reports we can analyse our online advertising better and hence improve it.<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Acquisition reports: Acquisition reports provide us helpful information on how we can get more people enthusiastic about our service.<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Behaviour reports: With these reports, we can find out how you interact with our website. By the means of behaviour reports, we can understand what path you go on our website and what links you click.<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Conversion reports: A conversion is the process of leading you to carry out a desired action due to a marketing message. An example of this would be transforming you from a mere website visitor into a buyer or a newsletter subscriber. Hence, with the help of these reports we can see in more detail, if our marketing measures are successful with you. Our aim is to increase our conversion rate.<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Real time reports: With the help of these reports we can see in real time, what happens on our website. It makes us for example see, we can see how many users are reading this text right now.<\/li>\n<\/ul>\n<p class=\"p1\"><b>Why do we use Google Analytics on our website?<\/b><\/p>\n<p class=\"p1\">The objective of our website is clear: We want to offer you the best possible service. Google Analytics\u2019 statistics and data help us with reaching this goal.<\/p>\n<p class=\"p1\">Statistically evaluated data give us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimise our page in a way, that makes it easier to be found by interested people on Google. On the other hand, the data helps us to get a better understanding of you as our visitor. Therefore, we can very accurately find out what we must improve on our website, in order to offer you the best possible service. The analysis of that data also enables us to carry out our advertising and marketing measures in a more individual and more cost-effective way. After all, it only makes sense to show our products and services exclusively to people who are interested in them.<\/p>\n<p class=\"p1\"><b>What data gets stored by Google Analytics?<\/b><\/p>\n<p class=\"p1\">With the aid of a tracking code, Google Analytics creates a random, unique ID which is connected to your browser cookie. That way, Google Analytics recognises you as a new user. The next time you visit our site, you will be recognised as a \u201crecurring\u201d user. All data that is collected gets saved together with this very user ID. Only this is how it is made possible for us to evaluate and analyse pseudonymous user profiles.<\/p>\n<p class=\"p1\">Your interactions on our website are measures by tags such as cookies and app instance IDs. Interactions are all kinds of actions that you perform on our website. If you are also using other Google systems (such as a Google Account), data generated by Google Analytics can be linked with third-party cookies. Google does not pass on any Google Analytics data, unless we as the website owners authorise it. In case it is required by law, exceptions can occur.<\/p>\n<p class=\"p1\">The following cookies are used by Google Analytics:<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>_ga<br \/><b>Value:<\/b>2.1326744211.152111721487-5<br \/><b>Purpose:<\/b><span>\u00a0<\/span>By deafault, analytics.js uses the cookie _ga, to save the user ID. It generally serves the purpose of differenciating between website visitors.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After 2 years<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>_gid<br \/><b>Value:<\/b>2.1687193234.152111721487-1<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie also serves the purpose of differentiating between website users<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After 24 hours<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>_gat_gtag_UA_<br \/><b>Value:<\/b><span>\u00a0<\/span>1<br \/><b>Verwendungszweck:<\/b><span>\u00a0<\/span>It is used for decreasing the demand rate. If Google Analytics is provided via Google Tag Manager, this cookie gets the name _dc_gtm_ .<br \/><b>Expiration date:<span>\u00a0<\/span><\/b>After 1 minute<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>AMP_TOKEN<br \/><b>Value:<\/b><span>\u00a0<\/span>No information<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie has a token which is used to retrieve the user ID by the AMP Client ID Service. Other possible values suggest a logoff, a request or an error.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After 30 seconds up to one year<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>__utma<br \/><b>Value:<\/b>1564498958.1564498958.1564498958.1<br \/><b>Purpose:<\/b><span>\u00a0<\/span>With this cookie your behaviour on the website can be tracked and the site performance can be measured. The cookie is updated every time the information is sent to Google Analytics.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After 2 years<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>__utmt<br \/><b>Value:<\/b><span>\u00a0<\/span>1<br \/><b>Purpose:<\/b><span>\u00a0<\/span>Just like _gat_gtag_UA_ this cookie is used for keeping the requirement rate in check.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>Afer 10 minutes<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>__utmb<br \/><b>Value:<\/b>3.10.1564498958<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie is used to determine new sessions. It is updated every time new data or information gets sent to Google Analytics.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After 30 minutes<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>__utmc<br \/><b>Value:<\/b><span>\u00a0<\/span>167421564<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie is used to determine new sessions for recurring visitors. It is therefore a session cookie, and only stays saved until you close the browser again.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After closing the browser<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>__utmz<br \/><b>Value:<\/b><span>\u00a0<\/span>m|utmccn=(referral)|utmcmd=referral|utmcct=\/<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie is used to identify the source of our website\u2019s visitor number. This means, that the cookie saves information on where you came to our website from. This could be another site or an advertisement.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After 6 months<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>__utmv<br \/><b>Value:<\/b><span>\u00a0<\/span>No information<br \/><b>Purpose:<\/b><span>\u00a0<\/span>The cookie is used to store custom user data. It gets updated whenever information is sent to Google Analytics.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>After 2 years<\/p>\n<p class=\"p1\"><b>Note:<\/b><span>\u00a0<\/span>This list is by no means exhaustive, since Google are repeatedly changing the use of their cookies.<\/p>\n<p class=\"p1\">Below we will give you an overview of the most important data that can be evaluated by Google Analytics:<\/p>\n<p class=\"p1\"><b>Heatmaps:<\/b><span>\u00a0<\/span>Google creates so-called Heatmaps an. These Heatmaps make it possible to see the exact areas you click on, so we can get information on what routes you make on our website.<\/p>\n<p class=\"p1\"><b>Session duration:<\/b><span>\u00a0<\/span>Google calls the time you spend on our website without leaving it session duration. Whenever you are inactive for 20 minutes, the session ends automatically.<\/p>\n<p class=\"p1\"><b>Bounce rate<\/b><span>\u00a0<\/span>If you only look at one page of our website and then leave our website again, it is called a bounce.<\/p>\n<p class=\"p1\"><b>Account creation:<\/b><span>\u00a0<\/span>If you create an account or make an order on our website, Google Analytics collects this data.<\/p>\n<p class=\"p1\"><b>IP-Address:<\/b><span>\u00a0<\/span>The IP address is only shown in a shortened form, to make it impossible to clearly allocate it.<\/p>\n<p class=\"p1\"><b>Location:<\/b><span>\u00a0<\/span>Your approximate location and the country you are in can be defined by the IP address. This process is called IP location determination.<\/p>\n<p class=\"p1\"><b>Technical information:<\/b><span>\u00a0<\/span>Information about your browser type, your internet provider and your screen resolution are called technical information.<\/p>\n<p class=\"p1\"><b>Source:<\/b><span>\u00a0<\/span>Both, Google Analytics as well as ourselves, are interested what website or what advertisement led you to our site.<\/p>\n<p class=\"p1\">Further possibly stored data includes contact data, potential reviews, playing media (e.g. when you play a video on our site), sharing of contents via social media or adding our site to your favourites. This list is not exhaustive and only serves as general guidance on Google Analytics\u2019 data retention.<\/p>\n<p class=\"p1\"><b>How long and where is the data saved?<\/b><\/p>\n<p class=\"p1\">Google has servers across the globe. Most of them are in America and therefore your data is mainly saved on American servers. Here you can read detailed information on where Google\u2019s data centres are located:<span>\u00a0<\/span><a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=en\"><span class=\"s1\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=en<\/span><\/a><span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"p1\">Your data is allocated to various physical data mediums. This has the advantage of allowing to retrieve the data faster, and of protecting it better from manipulation. Every Google data centre has respective emergency programs for your data. Hence, in case of a hardware failure at Google or a server error due to natural disasters, the risk for a service interruption stays relatively low.<\/p>\n<p class=\"p1\">Google Analytics has a 26 months standardised period of retaining your user data. After this time, your user data is deleted. However, we have the possibility to choose the retention period of user data ourselves. There are the following five options:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><\/span>Deletion after 14 months<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Deletion after 26 months<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Deletion after 38 months<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Deletion after 50 months<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>No automatical deletion<\/li>\n<\/ul>\n<p class=\"p1\">As soon as the chosen period is expired, the data is deleted once a month. This retention period applies to any of your data which is linked to cookies, user identification and advertisement IDs (e.g. cookies of the DoubleClick domain). Any report results are based on aggregated information and are stored independently of any user data. Aggregated information is a merge of individual data into a single and bigger unit.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent data retention?<\/b><\/p>\n<p class=\"p1\">Under the provisions of the European Union\u2019s data protection law, you have the right to obtain information on your data and to update, delete or restrict it. With the help of a browser add on that can deactivate Google Analytics\u2019 JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download this add on at<span>\u00a0<\/span><a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en-GB\"><span class=\"s1\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=en-GB<\/span><\/a>. Please consider that this add on can only deactivate any data collection by Google Analytics.<\/p>\n<p class=\"p1\">Should you generally want to deactivate, delete or manage all cookies (independently of Google Analytics), you can use one of the guides that are available for any browser:<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">Google Analytics is an active participant of the EU-U.S. Privacy Shield Framework, which regulates correct and save transfer of personal data.<br \/>You can find more information on this at<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;tid=111721487<\/span><\/a>. We hope we were able to make you more familiar with the most important information on Google Analytics\u2019 data processing. If you want to learn more about the tracking service, we recommend both of the following links:<span>\u00a0<\/span><a href=\"https:\/\/marketingplatform.google.com\/about\/analytics\/terms\/gb\/\"><span class=\"s1\">https:\/\/marketingplatform.google.com\/about\/analytics\/terms\/gb\/<\/span><\/a><span>\u00a0<\/span>and<span>\u00a0<\/span><a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en\"><span class=\"s1\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=en<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>Facebook Pixel Privacy Policy<\/b><\/p>\n<p class=\"p1\">We use Facebook\u2019s Facebook pixel on our website. For that, we have implemented a code on our website. The Facebook pixel is a segment of a JavaScript code, which, in case you arrived on our website via Facebook ads, loads an array or functions that enable Facebook to track your user actions. For example, if you buy a product on our website, the Facebook pixel is triggered and then saves your actions on our website in one or more cookies. These cookies enable Facebook to match your user data (customer data such as IP address, user ID) with the data of your Facebook account. After that, Facebook deletes your data again. The collected data is anonymous as well as inaccessible and can only be used for ad placement purposes. If you are a Facebook user and you are logged in, your visit to our website is automatically assigned to your Facebook user account.<\/p>\n<p class=\"p1\">We exclusively want to show our products or services to persons, who are interested in them. With the aid of the Facebook pixel, our advertising measures can get better adjusted to your wishes and interests. Therefore, Facebook users get to see suitable advertisement (if they allowed personalised advertisement). Moreover, Facebook uses the collected data for analytical purposes and for its own advertisements.<\/p>\n<p class=\"p1\">In the following we will show you the cookies, which were set on a test page through the integration of the Facebook pixel. Please consider that these cookies are only examples. Depending on the interaction that is made on our website, different cookies are set.<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>_fbp<br \/><b>Value:<\/b><span>\u00a0<\/span>fb.1.1568287647279.257405483-6111721487-7<br \/><b>Purpose:<\/b><span>\u00a0<\/span>Dieses Cookie verwendet Facebook, um Werbeprodukte anzuzeigen.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>nach 3 Monaten<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>fr<br \/><b>Value:<\/b><span>\u00a0<\/span>0aPf312HOS5Pboo2r..Bdeiuf\u20261.0.Bdeiuf.<br \/><b>Purpose:<\/b><span>\u00a0<\/span>Dieses Cookie wird verwendet, damit Facebook-Pixel auch ordentlich funktioniert.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>nach 3 Monaten<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>comment_author_50ae8267e2bdf1253ec1a5769f48e062111721487-3<br \/><b>Value:<\/b><span>\u00a0<\/span>Name of the author<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie saves the text and name of a user who e.g. leaves a comment.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>after 12 months<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>comment_author_url_50ae8267e2bdf1253ec1a5769f48e062<br \/><b>Value:<\/b><span>\u00a0<\/span>https%3A%2F%2Fwww.testseite\u2026%2F (URL of the author)<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie saved the URL of the website that the user types into a text box on our website.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>after 12 months<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>comment_author_email_50ae8267e2bdf1253ec1a5769f48e062<br \/><b>Value:<\/b><span>\u00a0<\/span>email address of the author<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie saves the email address of the user, if they provided it on the website.<br \/><b>Expiration date:<\/b><span>\u00a0<\/span>after 12 months<\/p>\n<p class=\"p1\"><b>Note:<span>\u00a0<\/span><\/b>The above-mentioned cookies relate to an individual user behaviour. Moreover, especially concerning the usage of cookies, changes at Facebook can never be ruled out.<\/p>\n<p class=\"p1\">If you are registered at Facebook, you can change the settings for advertisements yourself at<span>\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen\"><span class=\"s1\">https:\/\/www.facebook.com\/ads\/preferences\/?entry_product=ad_settings_screen<\/span><\/a>. If you are not a Facebook user, you can manage your user based online advertising at<span>\u00a0<\/span><a href=\"https:\/\/www.youronlinechoices.com\/uk\/your-ad-choices?tid=111721487\"><span class=\"s1\">https:\/\/www.youronlinechoices.com\/uk\/your-ad-choices<\/span><\/a>. You have the option to activate or deactivate any providers there.<\/p>\n<p class=\"p1\">If you want to learn more about Facebook\u2019s data protection, we recommend you the view the company\u2019s in-house data policies at<span>\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/policy.php\"><span class=\"s1\">https:\/\/www.facebook.com\/policy.php<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>Privacy Policy for Facebook\u2018s Automatic Advanced Matching<\/b><\/p>\n<p class=\"p1\">Along with Facebook\u2019s pixel function, we have also activated the automatic advanced matching. This function allows us to send hashed emails, names, genders, cities, states, postcodes and dates of birth or telephone numbers as additional information to Facebook, provided you have made them available to us. This activation gives us the opportunity, to customise advertising campaigns even better to persons who are interested in our services or products.<\/p>\n<p class=\"p1\"><b>Google Tag Manager Privacy Policy<\/b><\/p>\n<p class=\"p1\">We use Google Tag Manager by the company Google Inc. (1600 Amphitheatre Parkway Mountain View, CA 94043, USA) for our website.<br \/>This Tag Manager is one of Google\u2019s many helpful marketing products. With it, we can centrally integrate and manage code sections of various tracking tools, that we use on our website.<\/p>\n<p class=\"p1\">In this privacy statement we will explain in more detail, what Google Tag Manager does, why we use it and to what extent your data is processed.<\/p>\n<p class=\"p1\"><b>What is Google Tag Manager?<\/b><\/p>\n<p class=\"p1\">Google Tag Manager is an organising tool with which we can integrate and manage website tags centrally and via a user interface. Tags are little code sections which e.g. track your activities on our website. For this, segments of JavaScript code are integrated to our site\u2019s source text. The tags often come from Google\u2019s intern products, such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Since the tags have different tasks, they can collect browser data, feed marketing tools with data, embed buttons, set cookies and track users across several websites.<\/p>\n<p class=\"p1\"><b>Why do we use Google Tag Manager for our website?<\/b><\/p>\n<p class=\"p1\">Everybody knows: Being organised is important! Of course, this also applies to maintenance of our website. In order to organise and design our website as well as possible for you and anyone who is interested in our products and services, we rely on various tracking tools, such as Google Analytics.<br \/>The collected data shows us what interests you most, which of our services we should improve, and which other persons we should also display our services to. Furthermore, for this tracking to work, we must implement relevant JavaScript Codes to our website. While we could theoretically integrate every code section of every tracking tool separately into our source text, this would take too much time and we would lose overview. This is the reason why we use Google Tag Manager. We can easily integrate the necessary scripts and manage them from one place. Additionally, Google Tag Manager\u2019s user interface is easy to operate, and requires no programming skills. Therefore, we can easily keep order in our jungle of tags.<\/p>\n<p class=\"p1\"><b>What data is saved by Google Tag Manager?<\/b><\/p>\n<p class=\"p1\">Tag Manager itself is a domain that neither uses cookies nor stores data. It merely functions as an \u201cadministrator\u201c of implemented tags. Data is collected by the individual tags of the different web analysis tools. Therefore, in Google Tag Manager the data is sent to the individual tracking tools and does not get saved.<\/p>\n<p class=\"p1\">However, with the integrated tags of different web analysis tools such as Google Analytics, this is quite different. Depending on the analysis tool used, various data on your internet behaviour is collected, stored and processed with the help of cookies. Please read our texts on data protection for more information on the articular analysis and tracking tools we use on our website.<\/p>\n<p class=\"p1\">We allowed Google via the account settings for the Tag Manager to receive anonymised data from us. However, this exclusively refers to the use of our Tag Manager and not to your data, which are saved via code sections. We allow Google and others, to receive selected data in anonymous form. Therefore, we agree to the anonymised transfer of our website data. However, even after extensive research we could not find out what summarised and anonymous data it is exactly that gets transmitted. What we do know is that Google deleted any info that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking is a process of comparing a company\u2019s results with the ones of competitors. As a result, processes can be optimised based on the collected information.<\/p>\n<p class=\"p1\"><b>How long and where is the data saved?<\/b><\/p>\n<p class=\"p1\">When Google stores data, this is done on Google\u2019s own servers. These servers are located all over the world, with most of them being in America. At<span>\u00a0<\/span><a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=en\"><span class=\"s1\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=en<\/span><\/a><span>\u00a0<\/span>you can read in detail where Google\u2019s servers are.<\/p>\n<p class=\"p1\">In our individual data protection texts on the different tools you can find out how long the respective tracking tools save your data.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent data retention?<\/b><\/p>\n<p class=\"p1\">Google Tag Manager itself does not set any cookies but manages different tracking websites\u2019 tags. In our data protection texts on the different tracking tools you can find detailed information on how you can delete or manage your data.<\/p>\n<p class=\"p1\">Google actively participates in the EU-U.S. Privacy Shield Framework, which regulates safe transfer of personal data. You can find more information at<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;tid=111721487<\/span><\/a>. If you want to learn more about Google Tag Manager, we recommend you to read<span>\u00a0<\/span><a href=\"https:\/\/marketingplatform.google.com\/intl\/en_uk\/about\/tag-manager\/\"><span class=\"s1\">https:\/\/marketingplatform.google.com\/intl\/en_uk\/about\/tag-manager\/<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>Google Site Kit Privacy Policy<\/b><\/p>\n<p class=\"p1\">We have integrated the WordPress plugin Google Site Kit of the American company Google Inc. to our website. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With Google Site Kit, we can quickly and easily view statistics of various Google products such as Google Analytics directly on our WordPress dashboard. The in Google Site Kit integrated tools also collect your personal data. In this privacy policy we will explain why we use Google Site Kit, how long and where your data is stored, and which other privacy policies may be relevant to you in this context.<\/p>\n<p class=\"p1\"><b>What is Google Site Kit?<\/b><\/p>\n<p class=\"p1\">Google Site Kit is a plugin for the WordPress content management system. With this plugin we can view important website analysis statistics directly in our dashboard. These are statistics that are collected by other Google products \u2013 primarily by Google Analytics. In addition to Google Analytics, the services Google Search Console, Page Speed Insight, Google AdSense, Google Optimize and Google Tag Manager can also be linked to Google Site Kit.<\/p>\n<p class=\"p1\"><b>Why do we use Google Site Kit on our website?<\/b><\/p>\n<p class=\"p1\">As a service provider, it is our job to offer you the best possible experience on our website. You should feel comfortable on our website. Moreover, you should be able to quickly and easily find exactly what you are looking for. Statistical evaluations help us to get to know you better and to adapt our offer to your wishes and interests. We use various Google tools for these evaluations. Site Kit makes our work a lot easier because we can view and analyse the statistics of Google products on its dashboard. Therefore, we must no longer register for using the respective tools. Site Kit always provides a good overview of the most important analysis data.<\/p>\n<p class=\"p1\"><b>What data are stored by Google Site Kit?<\/b><\/p>\n<p class=\"p1\">If you have consented to the use of tracking tools in the cookie notice (also called script or banner), cookies will be set by Google products such as Google Analytics. Also, on about you, such as your user behavior, will be sent to Google, where it is stored and processed. This also includes personal data such as your IP address.<\/p>\n<p class=\"p1\">You can find more detailed information on the individual services in the respective separate sections of this privacy policy. In our privacy policy on Google Analytics for example, you will be able to view information on the exact types of data that are collected. You will also learn how long Google Analytics stores, manages and processes data, what cookies can be used and how you can prevent data retention. We also have respective comprehensive privacy policies for other Google services such as Google Tag Manager or Google AdSense.<\/p>\n<p class=\"p1\">In the following, we will show you exemplary Google Analytics cookies that may be set in your browser if you have consented to Google\u2019s data processing. Please note that this list contains only a selection of potential cookies:<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>_ga<br \/><b>Value:<\/b>2.1326744211.152111721487-2<br \/><b>Purpose:<\/b>Usually analytics.js uses the _ga cookie to store the user ID. Therefore, it serves to differentiate between website visitors.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 2 years<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>_gid<br \/><b>Value:<\/b>2.1687193234.152111721487-7<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie also serves to differentiate between website visitors.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 24 hours<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>_gat_gtag_UA_<br \/><b>Value:<\/b><span>\u00a0<\/span>1<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie is used to lower the request rate.<br \/><b>Expiry date:<span>\u00a0<\/span><\/b>after 1 minute<\/p>\n<p class=\"p1\"><b>How long and where are the data stored?<\/b><\/p>\n<p class=\"p1\">Google stores the collected data on its own servers, which are distributed all around the world. Most servers are in the United States, so your data may likely be stored there. At<span>\u00a0<\/span><a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=uk\"><span class=\"s1\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=uk<\/span><\/a><span>\u00a0<\/span>you can see exactly where the company provides servers.<\/p>\n<p class=\"p1\">Data that is collected by Google Analytics is stored for a standard period of 26 months. After this time, your user data will be deleted. This retention period applies to any data linked to cookies, user identification and advertising IDs.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent data retention?<\/b><\/p>\n<p class=\"p1\">You always reserve the right to either receive information about your data, or to have your data deleted, rectified, or reduced. You can also deactivate, delete, or manage cookies in your browser at any time. In the following we will show you the respective instructions to do this in the most common browsers:<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates correct and secure transfer of personal data. You can find more information on this at<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt000000001L5AAI&amp;tid=111721487<\/span><\/a>. For more information on Google\u2019s data processing, we recommend Google\u2019s comprehensive privacy policy at<span>\u00a0<\/span><a href=\"https:\/\/policies.google.com\/privacy?hl=en-GB?tid=111721487\"><span class=\"s1\">https:\/\/policies.google.com\/privacy?hl=en-GB<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>MailChimp Privacy Policy<\/b><\/p>\n<p class=\"p1\">Like many other websites, we use the services of the newsletter company MailChimp on our website. The operator of MailChimp is the company The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA. With the aid of MailChimp we can easily send you interesting news via newsletter. For the use of the service we do not have to install anything but can still access a pool of very efficient features. In the following we will give more details on this email marketing service and will inform you about the most important data protection aspects.<\/p>\n<p class=\"p1\"><b>What is MailChimp?<\/b><\/p>\n<p class=\"p1\">MailChimp is a cloud-based newsletter management service. \u201cCloud-based\u201c means that we do not need to install MailChimp on our own computer or server. Instead, we use the service on an external server, or more specifically via an IT infrastructure, which is available via the internet. Using a software this way is also called SaaS (software as a service).<\/p>\n<p class=\"p1\">MailChimp allows us to chose from a wide range of different email types. Depending on what goal we want to reach with our newsletter, we can run individual campaigns, regular campaigns, auto responders (automated emails), A\/B tests, RSS campaigns (mailings at pre-set times and frequencies) and follow-up campaigns.<\/p>\n<p class=\"p1\"><b>Why do we use MailChimp on our website?<\/b><\/p>\n<p class=\"p1\">The reason we would use any newsletter service is so we can stay in contact with you. We want to keep you on the loop what news or attractive offers we have for you at the time. As we constantly seek out the easiest and best solutions for our marketing measures, we have decided on MailChimp as our newsletter management service. While the software is very easy to use, it offers many helpful features. For example, it allows us to create interesting and attractive newsletters in only a short time. With integrated design templates we can create every newsletter in an individual way. Due to the \u201cresponsive design\u201d feature, our contents are also presented in a readable and pleasant way on your smartphone (or any other mobile device).<\/p>\n<p class=\"p1\">With tools such as A\/B testing or the extensive analysis options, we can swiftly tell how you like our newsletters. This means that we can react if necessary and improve our offer or our services.<\/p>\n<p class=\"p1\">Another advantage is MailChimp\u2019s \u201ccloud system\u201d. The data is not stored and processed directly on our server. We can retrieve the datafrom external servers and therefore save our memory space and also decrease maintenance effort.<\/p>\n<p class=\"p1\"><b>What data is saved by MailChimp?<\/b><\/p>\n<p class=\"p1\">Rocket Science Group LLC (MailChimp) operate online platforms which enable us to get in contact with you, provided you subscribed to our newsletter. If you become a subscriber of our newsletter via our website, by email you agree to become a member of a MailChimp email list. Then, MailChimp saves your subscription data and your IP address, so it can verify your entry into the list provider. Moreover, MailChimp stores your email address, your name, your physical address and demographic information, such as language or location.<\/p>\n<p class=\"p1\">This information is used to send emails to you and to allow certain other MailChimp functions (e.g. the evaluation of newsletters).<\/p>\n<p class=\"p1\">MailChimp also shares information with third parties to improve its services. Moreover, MailChimp shares certain data with advertising partners of third parties to get a better understanding of its clients\u2019 interests, in order to provide relevant contents and target-oriented advertising.<\/p>\n<p class=\"p1\">With so-called \u201cweb beacons\u201d (small graphics in HTML emails), MailChimp can determine if an email has arrived, has been opened or if links have been clicked. This information is then stored on MailChimp\u2019s servers. That way we receive statistical evaluations and can see how you liked our newsletter. Therefore, we can tailor our offer better to your wishes and improve our service.<\/p>\n<p class=\"p1\">Moreover, MailChimp are allowed to use this data for improving their own service. Thus, they can for example technically optimise the distribution or determine the location (or the country) of the recipient.<\/p>\n<p class=\"p1\">The following cookies can be set by MailChimp. The list is not exhaustive and is merely an exemplary selection:<\/p>\n<p class=\"p1\"><b>Name<\/b>: AVESTA_ENVIRONMENT<br \/><b>Value:<span>\u00a0<\/span><\/b>Prod<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie is necessary to provide the services of Mailchimp. It is always set when a user registers for a newsletter mailing list.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>at the end of the session<\/p>\n<p class=\"p1\"><b>Name<\/b>: ak_bmsc<br \/><b>Value:<span>\u00a0<\/span><\/b>F1766FA98C9BB9DE4A39F70A9E5EEAB55F6517348A7000001111721487-3<br \/><b>Purpose:<\/b><span>\u00a0<\/span>The cookie is used to differentiate a human from a bot. That way secure reports on the use of a website can be created.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 2 hours<\/p>\n<p class=\"p1\"><b>Name<\/b>: bm_sv<br \/><b>Value:<span>\u00a0<\/span><\/b>A5A322305B4401C2451FC22FFF547486~FEsKGvX8eovCwTeFTzb8\/\/I3ak2Au\u2026<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie comes from MasterPass Digital Wallet (a MasterCard service) and is used to offer a secure and easy virtual payment process to visitors. For this purpose, the user is anonymously identified on the website.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 2 hours<\/p>\n<p class=\"p1\"><b>Name<\/b>: _abck<br \/><b>Value:<span>\u00a0<\/span><\/b>8D545C8CCA4C3A50579014C449B045111721487-9<br \/><b>Purpose:<\/b><span>\u00a0<\/span>We could not find any further information about the purpose of this cookie.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after one year<\/p>\n<p class=\"p1\">For better display it could be that you would sometimes open our newsletter via a specified link. This can be the case if your email program does not work or if the newsletter is not displayed properly. The newsletter will then be shown via a MailChimp website. MailChimp also uses cookies on its websites (small text files which save data on your browser).<br \/>Personal data can be processed by MailChimp and their partners (e.g. Google Analytics). MailChimp is responsible for the collection of this data and we have no influence on it. MailChimp\u2019s \u201cCookie Statement\u201d (at:<span>\u00a0<\/span><a href=\"https:\/\/mailchimp.com\/legal\/cookies\/\"><span class=\"s1\">https:\/\/mailchimp.com\/legal\/cookies\/<\/span><\/a>) tells you exactly how and why the company uses cookies.<\/p>\n<p class=\"p1\"><b>How long and where is the data saved?<\/b><\/p>\n<p class=\"p1\">Since MailChimp is an American company, all retained data is stored on American servers.<\/p>\n<p class=\"p1\">Generally, the data stays permanently saved on MailChimp\u2019s servers and is deleted only when you request it. You can have your contact information with us deleted. This permanently removes all your personal data for us and anonymises you in MailChimp\u2019s reports. However, you can also request the deletion of your data permanently at MailChimp. Then all your data are removed from there and we receive a notification from MailChimp. After we receive the email we have 30 days to delete your contact from all integrations.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent data retention?<\/b><\/p>\n<p class=\"p1\">You can withdraw your approval for the receipt of our newsletters anytime, by clicking the link in the lower area of the received newsletter email. When you click on the unsubscribe link, your data with MailChimp gets deleted.<\/p>\n<p class=\"p1\">When you land on a MailChimp website via a link in our newsletter and cookies are consequently set in your browser, you can delete or deactivate these cookies anytime.<\/p>\n<p class=\"p1\">Depending on the browser, the deactivation or deletion differs slightly. The following instructions show how to manage cookies in your browser:<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">If you generally do not want to allow any cookies, you can set up your browser in a way so it would notify you whenever a potential cookie is about to be set. This lets you decide upon the placement of every single cookie.<\/p>\n<p class=\"p1\">MailChimp is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TO6hAAG\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000TO6hAAG&amp;tid=111721487<\/span><\/a>. You can find more information on MailChimp\u2019s use of cookies at<span>\u00a0<\/span><a href=\"https:\/\/mailchimp.com\/legal\/cookies\/\"><span class=\"s1\">https:\/\/mailchimp.com\/legal\/cookies\/<\/span><\/a>, and you can learn more about data protection at MailChimp (Privacy) at<span>\u00a0<\/span><a href=\"https:\/\/mailchimp.com\/legal\/privacy\/\"><span class=\"s1\">https:\/\/mailchimp.com\/legal\/privacy\/<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>Facebook Data Policy<\/b><\/p>\n<p class=\"p1\">We use selected Facebook tools on our website. Facebook is a social media network of the company Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the aid of this tool we can provide the best possible offers to you and anyone interested in our products and services. In the following we will give you an overview on the different Facebook tools, as well as on what data is sent to Facebook and how you can delete these data.<\/p>\n<p class=\"p1\"><b>What are Facebook tools?<\/b><\/p>\n<p class=\"p1\">Along with many other products, Facebook also offers so called \u201cFacebook Business Tools\u201d. This is Facebook\u2019s official name for the tools, but it is not very common. Therefore, we decided to merely call them \u201cFacebook tools\u201d. They include the following:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\"><\/span>Facebook-Pixel<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>social plugins (e.g. the \u201cLike\u201d or \u201cShare\u201c button)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Facebook Login<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Account Kit<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>APIs (application programming interface)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>SDKs (Softwart developmept kits)<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Plattform-integrations<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Plugins<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Codes<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Specifications<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Documentations<\/li>\n<li class=\"li1\"><span class=\"s2\"><\/span>Technologies and Services<\/li>\n<\/ul>\n<p class=\"p1\">With these tools Facebook can extend its services and is able to receive information on user activities outside of Facebook.<\/p>\n<p class=\"p1\"><b>Why do we use Facebook tools on our website?<\/b><\/p>\n<p class=\"p1\">We only want to show our services and products to people who are genuinely interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, to be able to show suitable adverts to users, Facebook requires additional information on people\u2019s needs and wishes. Therefore, information on the user behaviour (and contact details) on our website, are provided to Facebook. Consequently, Facebook can collect better user data and is able to display suitable adverts for our products or services. Thanks to the tools it is possible to create targeted, customised ad campaigns of Facebook.<\/p>\n<p class=\"p1\">Facebook calls data about your behaviour on our website \u201cevent data\u201d and uses them for analytics services. That way, Facebook can create \u201ccampaign reports\u201d about our ad campaigns\u2019 effectiveness on our behalf. Moreover, by analyses we can get a better insight in how you use our services, our website or our products. Therefore, some of these tools help us optimise your user experience on our website. With the social plugins for instance, you can share our site\u2019s contents directly on Facebook.<\/p>\n<p class=\"p1\"><b>What data is saved by the Facebook tools?<\/b><\/p>\n<p class=\"p1\">With the use of the Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be transmitted.<\/p>\n<p class=\"p1\">Facebook uses this information to match the data with the data it has on you (if you are a Facebook member). However, before the customer data is transferred to Facebook, a so called \u201cHashing\u201d takes place. This means, that a data record of any size is transformed into a string of characters, which also has the purpose of encrypting data.<\/p>\n<p class=\"p1\">Moreover, not only contact data, but also \u201cevent data\u201c is transferred. These data are the information we receive about you on our website. To give an example, it allows us to see what subpages you visit or what products you buy from us. Facebook does not disclose the obtained information to third parties (such as advertisers), unless the company has an explicit permission or is legally obliged to do so. Also, \u201cevent data\u201c can be linked to contact information, which helps Facebook to offer improved, customised adverts. Finally, after the previously mentioned matching process, Facebook deletes the contact data.<\/p>\n<p class=\"p1\">To deliver optimised advertisements, Facebook only uses event data, if they have been combined with other data (that have been collected by Facebook in other ways). Facebook also uses event data for the purposes of security, protection, development and research. Many of these data are transmitted to Facebook via cookies. Cookies are little text files, that are used for storing data or information in browsers. Depending on the tools used, and on whether you are a Facebook member, a different number of cookies are placed in your browser. In the descriptions of the individual Facebook tools we will go into more detail on Facebook cookies. You can also find general information about the use of Facebook cookies at<span>\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/policies\/cookies?tid=111721487\"><span class=\"s1\">https:\/\/www.facebook.com\/policies\/cookies<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>How long and where are the data saved?<\/b><\/p>\n<p class=\"p1\">Facebook fundamentally stores data, until they are no longer of use for their own services and products. Facebook has servers for storing their data all around the world. However, customer data is cleared within 48 hours after they have been matched with their own user data.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent data retention?<\/b><\/p>\n<p class=\"p1\">In accordance with the General Data Protection Regulation (GDPR) you have the right of information, rectification, transfer and deletion of your data.<\/p>\n<p class=\"p1\">The collected data is only fully deleted, when you delete your entire Facebook account. Deleting your Facebook account works as follows:<\/p>\n<p class=\"p1\">1) Click on settings in the top right side in Facebook.<\/p>\n<p class=\"p1\">2) Then, click \u201cYour Facebook information\u201c in the left column.<\/p>\n<p class=\"p1\">3) Now click on \u201cDeactivation and deletion\u201d.<\/p>\n<p class=\"p1\">4) Choose \u201cPermanently delete account\u201c and then click on \u201cContinue to account deletion\u201c.<\/p>\n<p class=\"p1\">5) Enter your password, click on \u201ccontinue\u201c and then on \u201cDelete account\u201c.<\/p>\n<p class=\"p1\">The retention of data Facebook receives via our site is done via cookies (e.g. with social plugins), among others. You can deactivate, clear or manage both all and individual cookies in your browser. How this can be done differs depending on the browser you use. The following instructions show, how to manage cookies in your browser:<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">If you generally do not want to allow any cookies at all, you can set up your browser to notify you whenever a cookie is about to be set. This gives you the opportunity to decide upon the permission or deletion of every single cookie.<\/p>\n<p class=\"p1\">Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates correct and secure transfer of personal data. You can find more information at<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC<\/span><\/a>. We hope we could give you an understanding of the most important information about the use of Facebook tools and data processing. If you want to find out more on how Facebook use your data, we recommend reading the data policies at<span>\u00a0<\/span><a href=\"https:\/\/www.facebook.com\/about\/privacy\/update\"><span class=\"s1\">https:\/\/www.facebook.com\/about\/privacy\/update<\/span><\/a>.<\/p>\n<p class=\"p1\"><b>Instagram Privacy Policy<\/b><\/p>\n<p class=\"p1\">We have integrated functions of Instagram to our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Since 2012, Instagram is a subsidiary company of Facebook Inc. and is a part of Facebook\u2019s products. The inclusion of Instagram\u2019s contents on our website is called embedding. With this, we can show you Instagram contents such as buttons, photos or videos directly on our website. If you open websites of our online presence, that have an integrated Instagram function, data gets transmitted to, as well as stored and processed by Instagram. Instagram uses the same systems and technologies as Facebook. Therefore, your data will be processed across all Facebook firms.<\/p>\n<p class=\"p1\">In the following, we want to give you a more detailed insight on why Instagram collects data, what data these are and how you can control data processing. As Instagram belongs to Facebook Inc., we have, on the one hand received this information from the Instagram guidelines, and on the other hand from Facebook\u2019s Data Policy.<\/p>\n<p class=\"p1\"><b>What is Instagram?<\/b><\/p>\n<p class=\"p1\">Instagram is one of the most famous social media networks worldwide. Instagram combines the benefits of a blog with the benefits of audio-visual platforms such as YouTube or Vimeo. To \u201cInsta\u201c (how the platform is casually called by many users) you can upload photos and short videos, edit them with different filters and also share them to other social networks. Also, if you do not want to be active on Instagram yourself, you can just follow other interesting users.<\/p>\n<p class=\"p1\"><b>Why do we use Instagram on our website?<\/b><\/p>\n<p class=\"p1\">Instagram is a social media platform whose success has skyrocketed within recent years. Naturally, we have also reacted to this boom. We want you to feel as comfortable as possible on our website. Therefore, we attach great importance to diversified contents. With the embedded Instagram features we can enrich our content with helpful, funny or exciting Instagram contents. Since Instagram is a subsidiary company of Facebook, the collected data can also serve us for customised advertising on Facebook. Hence, only persons who are genuinely interested in our products or services can see our ads.<\/p>\n<p class=\"p1\">Instagram also uses the collected data for tracking and analysis purposes. We receive summarised statistics and therefore more insight to your wishes and interests. It is important to mention that these reports do not identify you personally.<\/p>\n<p class=\"p1\"><b>What data is saved by Instagram?<\/b><\/p>\n<p class=\"p1\">Whenever you land on one of our sites, which have Instagram functions (i.e. Instagram photos or plugins) integrated to them, your browser automatically connects with Instagram\u2019s servers. Thereby, data is sent to, as well as saved and processed by Instagram. This always happens, whether you have an Instagram account or not. Moreover, it includes information on our website, your computer, your purchases, the advertisements you see and on how you use our offer. The date and time of your interaction is also stored. If you have an Instagram account or are logged in, Instagram saves significantly more data on you.<\/p>\n<p class=\"p1\">Facebook distinguishes between customer data and event data. We assume this is also the case for Instagram. Customer data are for example names, addresses, phone numbers and IP addresses. These data are only transmitted to Instagram, if they have been \u201chashed\u201d first. Thereby, a set of data is transformed into a string of characters, which encrypts any contact data. Moreover, the aforementioned \u201cevent data\u201c (data on your user behaviour) is transmitted as well. It is also possible, that contact data may get combined with event data. The collected data data is matched with any data Instagram already has on you.<\/p>\n<p class=\"p1\">Furthermore, the gathered data are transferred to Facebook via little text files (cookies) which usually get set in your browser. Depending on the Instagram function used, and whether you have an Instagram account yourself, the amount of data that gets stored varies.<\/p>\n<p class=\"p1\">We assume data processing on Instagram works the same way as on Facebook. Therefore, if you have an account on Instagram or have visited<span>\u00a0<\/span><a href=\"http:\/\/www.instagram.com\/?tid=111721487\"><span class=\"s1\">www.instagram.com<\/span><\/a>, Instagram has set at least one cookie. If this is the case, your browser uses the cookie to send information to Instagram, as soon as you come across an Instagram function. No later than 90 days (after matching) the data is deleted or anonymised. Even though we have studied Instagram\u2019s data processing in-depth, we cannot tell for sure what exact data Instagram collects and retains.<\/p>\n<p class=\"p1\">In the following we will show you a list of the least cookies placed in your browser when click on an Instagram function (e.g. button or an Insta picture). In our test we assume you do not have an Instagram account, since if you would be logged in to your Instagram account, your browser would place significantly more cookies.<br \/>The following cookies were used in our test:<\/p>\n<p class=\"p1\"><b>Name:<span>\u00a0<\/span><\/b>csrftoken<br \/><b>Value:<span>\u00a0<\/span><\/b>\u201c\u201d<br \/><b>Purpose:<span>\u00a0<\/span><\/b>This cookie is most likely set for security reasons to prevent falsifications of requests. We could not find out more information on it.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after one year<\/p>\n<p class=\"p1\"><b>Name:<span>\u00a0<\/span><\/b>mid<br \/><b>Value:<span>\u00a0<\/span><\/b>\u201c\u201d<br \/><b>Purpose:<span>\u00a0<\/span><\/b>Instagram places this cookie to optimise its own offers and services in- and outside of Instagram. The cookie allocates a unique user ID.<br \/><b>Expiry date:<span>\u00a0<\/span><\/b>after end of session<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>fbsr_111721487124024<br \/><b>Value:<span>\u00a0<\/span><\/b>no information<br \/><b>Purpose:<span>\u00a0<\/span><\/b>This cookie stores the login request of Instagram app users.<b><br \/>Expiry date:<span>\u00a0<\/span><\/b>after end of session<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>rur<br \/><b>Value:<span>\u00a0<\/span><\/b>ATN<br \/><b>Purpose:<span>\u00a0<\/span><\/b>This is an Instagram cookie which guarantees functionality on Instagram.<br \/><b>Expiry date:<span>\u00a0<\/span><\/b>after end of session<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>urlgen<br \/><b>Value:<span>\u00a0<\/span><\/b>\u201c{\u201d194.96.75.33\u201d: 1901}:1iEtYv:Y833k2_UjKvXgYe111721487\u201d<br \/><b>Purpose:<span>\u00a0<\/span><\/b>This cookie serves Instagram\u2019s marketing purposes.<br \/><b>Expiry date:<span>\u00a0<\/span><\/b>after end of session<\/p>\n<p class=\"p1\"><b>Note:<\/b><span>\u00a0<\/span>We do not claim this list to be exhaustive. The cookies that are placed in each individual case, depend on the functions embedded as well as on your use of Instagram.<\/p>\n<p class=\"p1\"><b>How long and where are these data stored?<\/b><\/p>\n<p class=\"p1\">Instagram shares the information obtained within the Facebook businesses with external partners and persons you are globally connected with. Data processing is done according to Facebook\u2019s internal data policy. Your data is distributed to Facebook\u2019s servers across the world, partially for security reasons. Most of these servers are in the USA.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent data retention?<\/b><\/p>\n<p class=\"p1\">Thanks to the General Data Protection Regulation (GDPR), you have the right of information, rectification, transfer and deletion of your data. Furthermore, you can manage your data in Instagram\u2019s settings. If you want to delete your data on Instagram completely, you will have to delete your Instagram account permanently.<\/p>\n<p class=\"p1\">And this is how an Instagram account can be deleted:<\/p>\n<p class=\"p1\">First, open the Instagram app. Then, navigate to your profile page, select the three bars in the top right, choose \u201cSettings\u201d and then click \u201cHelp\u201d. Now, you will be redirected to the company\u2019s website, where you must click on \u201cManaging Your Account\u201d and then \u201cDelete Your Account\u201d.<\/p>\n<p class=\"p1\">When you delete your account completely, Instagram deletes posts such as your photos and status updates. Any information other people shared about you are not a part of your account and do therefore not get deleted.<\/p>\n<p class=\"p1\">As mentioned before, Instagram primarily stores your data via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, managing them varies a bit. We will show you the instructions of the most relevant browsers here.<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">Generally, you can set your browser to notify you whenever a cookie is about to be set. Then you can individually decide upon the permission of every cookie.<\/p>\n<p class=\"p1\">Instagram is a subsidiary company of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework regulates correct transfer between the USA and the European Union. At<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000GnywAAC<span>\u00a0<\/span><\/span><\/a>you can find out more about this. We gave our best to make you familiar with the most important information on data processing by Instagram. At<span>\u00a0<\/span><a href=\"https:\/\/help.instagram.com\/519522125107875\"><span class=\"s1\">https:\/\/help.instagram.com\/519522125107875<\/span><\/a><span>\u00a0<\/span>you can find out more on Instagram\u2019s data policies.<\/p>\n<p class=\"p1\"><b>LinkedIn Privacy Policy<\/b><\/p>\n<p class=\"p1\">On our website we use social plugins from the social media network LinkedIn, of the LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Social plugins can be feeds, content sharing or a link to our LinkedIn page. Social plugins are clearly marked with the well-known LinkedIn logo and for example allow sharing interesting content directly via our website. Moreover, LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing in the European Economic Area and Switzerland.<\/p>\n<p class=\"p1\">By embedding these plugins, data can be sent to, as well as stored and processed by LinkedIn. In this privacy policy we want to inform you what data this is, how the network uses this data and how you can manage or prevent data retention.<\/p>\n<p class=\"p1\"><b>What is LinkedIn?<\/b><\/p>\n<p class=\"p1\">LinkedIn is the largest social network for business contacts. In contrast to e.g. Facebook, LinkedIn focuses exclusively on establishing business connections. Therefore, companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to find a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria there are about 1.3 million.<\/p>\n<p class=\"p1\"><b>Why do we use LinkedIn on our website?<\/b><\/p>\n<p class=\"p1\">We know how busy you are. You just cannot keep up with following every single social media channel. Even if it would really be worth it, as it is with our channels, since we keep posting interesting news and articles worth spreading. Therefore, on our website we have created the opportunity to share interesting content directly on LinkedIn, or to refer directly to our LinkedIn page. We consider built-in social plugins as an extended service on our website. The data LinkedIn collects also help us to display potential advertising measures only to people who are interested in our offer.<\/p>\n<p class=\"p1\"><b>What data are stored by LinkedIn?<\/b><\/p>\n<p class=\"p1\">LinkedIn stores no personal data due to the mere integration of social plugins. LinkedIn calls the data generated by plugins passive impressions. However, if you click on a social plugin to e.g. share our content, the platform stores personal data as so-called \u201cactive impressions\u201d. This happens regardless of whether you have a LinkedIn account or not. If you are logged in, the collected data will be assigned to your account.<\/p>\n<p class=\"p1\">When you interact with our plugins, your browser establishes a direct connection to LinkedIn\u2019s servers. Through that, the company logs various usage data. These may include your IP address, login data, device information or information about your internet or cellular provider. If you use LinkedIn services via your smartphone, your location may also be identified (after you have given permission). Moreover, LinkedIn can share these data with third-party advertisers in \u201chashed\u201d form. Hashing means that a data set is transformed into a character string. This allows data to be encrypted, which prevents persons from getting identified.<\/p>\n<p class=\"p1\">Most data on of your user behaviour is stored in cookies. These are small text files that usually get placed in your browser. Furthermore, LinkedIn can also use web beacons, pixel tags, display tags and other device recognitions.<\/p>\n<p class=\"p1\">Various tests also show which cookies are set when a user interacts with a social plug-in. We do not claim for the information we found to be exhaustive, as it only serves as an example. The following cookies were set without being logged in to LinkedIn:<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>bcookie<br \/><b>Value:<\/b><span>\u00a0<\/span>=2&amp;34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16111721487-<br \/><b>Purpose:\u00a0<\/b>This cookie is a so-called \u201cbrowser ID cookie\u201d and stores your identification number (ID).<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 2 years<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>lang<br \/><b>Value:<\/b><span>\u00a0<\/span>v=2&amp;lang=en-gb<br \/><b>Purpose:<\/b>This cookie saves your default or preferred language.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after end of session<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>lidc<br \/><b>Value:<\/b><span>\u00a0<\/span>1818367:t=1571904767:s=AQF6KNnJ0G111721487\u2026<br \/><b>Purpose:<\/b>This cookie is used for routing. Routing records how you found your way to LinkedIn and how you navigate through the website.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 24 hours<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>rtc<br \/><b>Value:<\/b><span>\u00a0<\/span>kt0lrv3NF3x3t6xvDgGrZGDKkX<br \/><b>Purpose:<\/b>No further information could be found about this cookie.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 2 minutes<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>JSESSIONID<br \/><b>Value:<\/b><span>\u00a0<\/span>ajax:1117214872900777718326218137<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after end of session<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>bscookie<br \/><b>Value:<\/b><span>\u00a0<\/span>\u201cv=1&amp;201910230812\u2026<br \/><b>Purpose:<\/b><span>\u00a0<\/span>This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 2 years<\/p>\n<p class=\"p1\"><b>Name:<\/b><span>\u00a0<\/span>fid<br \/><b>Value:<\/b><span>\u00a0<\/span>AQHj7Ii23ZBcqAAAA\u2026<br \/><b>Purpose:<\/b><span>\u00a0<\/span>We could not find any further information about this cookie.<br \/><b>Expiry date:<\/b><span>\u00a0<\/span>after 7 days<\/p>\n<p class=\"p1\"><b>Note:<\/b><span>\u00a0<\/span>LinkedIn also works with third parties. That is why we identified the Google Analytics cookies _ga and _gat in our test.<\/p>\n<p class=\"p1\"><b>How long and where are the data stored?<\/b><\/p>\n<p class=\"p1\">In general, LinkedIn retains your personal data for as long as the company considers it necessary for providing its services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn keeps some summarised and anonymised data, even account deletions. As soon as you delete your account, it may take up to a day until other people can no longer see your data. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary for legal reasons. Also, data that can no longer be assigned to any person remains stored even after the account is closed. The data are stored on various servers in America and presumably also in Europe.<\/p>\n<p class=\"p1\"><b>How can I delete my data or prevent data retention?<\/b><\/p>\n<p class=\"p1\">You have the right to access and delete your personal data at any time. In your LinkedIn account you can manage, change and delete your data. Moreover, you can request a copy of your personal data from LinkedIn.<\/p>\n<p class=\"p1\">How to access account data in your LinkedIn profile:<\/p>\n<p class=\"p1\">In LinkedIn, click on your profile icon and select the \u201cSettings &amp; Privacy\u201d section. Now click on \u201cPrivacy\u201d and then on the section \u201cHow LinkedIn uses your data on\u201d. Then, click \u201cChange\u201d in the row with \u201cManage your data and activity\u201d. There you can instantly view selected data on your web activity and your account history.<\/p>\n<p class=\"p1\">In your browser you also have the option of preventing data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are placed in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, these settings work a little different. You can find the instructions for the most common browsers here:<\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111721487\">Chrome: Clear, enable and manage cookies in Chrome<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\"><a href=\"https:\/\/support.apple.com\/en-gb\/guide\/safari\/sfri11471\/mac?tid=111721487\">Safari: Manage cookies and website data in Safari<span class=\"Apple-converted-space\">\u00a0<\/span><\/a><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Firefox: Clear cookies and site data in Firefox<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Internet Explorer: Delete and manage cookies<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p2\"><span class=\"s3\">Microsoft Edge: Delete cookies in Microsoft Edge<span class=\"Apple-converted-space\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">You can generally set your browser to always notify you when a cookie is about to be set. Then you can always decide individually whether you want to allow the cookie or not.<\/p>\n<p class=\"p1\">LinkedIn is an active participant in the EU-U.S. Privacy Shield Frameworks. This framework ensures correct data transmission between the USA and the European Union. You can find out more about it at<span>\u00a0<\/span><a href=\"https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0\"><span class=\"s1\">https:\/\/www.privacyshield.gov\/participant?id=a2zt0000000L0UZAA0<\/span><\/a>. We gave our best to provide you the most essential information about LinkedIn\u2019s data processing. At<span>\u00a0<\/span><a href=\"https:\/\/www.linkedin.com\/legal\/privacy-policy\"><span class=\"s1\">https:\/\/www.linkedin.com\/legal\/privacy-policy<\/span><\/a><span>\u00a0<\/span>you can find out more about data processing of the social media network LinkedIn.<\/p>\n<p class=\"p3\">All texts are copyrighted.<\/p>\n<p class=\"p1\">Source: Created with the<span>\u00a0<\/span><a href=\"https:\/\/www.adsimple.at\/datenschutz-generator\/\"><span class=\"s1\">Datenschutz Generator<\/span><\/a><span>\u00a0<\/span>by AdSimple<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Privacy Policy \u00a0We have written this privacy policy (version 16.04.2021-111721487) to provide you with information in accordance with the requirements of the General Data Protection Regulation (EU) 2016\/679 as well as to explain what information we collect, how we use data and what choices you have as a visitor to this website. Privacy policies usually [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:divi\/placeholder -->\n[et_pb_section fb_built=\"1\" module_class=\"privacy-section\" _builder_version=\"4.14.4\" _module_preset=\"default\" custom_padding=\"||80px||false|false\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_row _builder_version=\"4.14.4\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_column type=\"4_4\" _builder_version=\"4.14.4\" _module_preset=\"default\" global_colors_info=\"{}\" theme_builder_area=\"post_content\"][et_pb_text _builder_version=\"4.14.4\" _module_preset=\"default\" hover_enabled=\"0\" global_colors_info=\"{}\" theme_builder_area=\"post_content\" sticky_enabled=\"0\"]<h1>Datenschutzerkl\u00e4rung<\/h1>\n<h2 id=\"einleitung-ueberblick\">Einleitung und \u00dcberblick<\/h2>\n<p>Wir haben diese Datenschutzerkl\u00e4rung (Fassung 10.01.2022-111914946) verfasst, um Ihnen gem\u00e4\u00df der Vorgaben der <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex%3A32016R0679&amp;tid=111914946\" target=\"_blank\" rel=\"noopener\">Datenschutz-Grundverordnung (EU) 2016\/679<\/a> und anwendbaren nationalen Gesetzen<br \/>zu erkl\u00e4ren, welche personenbezogenen Daten (kurz Daten) wir als Verantwortliche \u2013 und die von uns<br \/>beauftragten Auftragsverarbeiter (z. B. Provider) \u2013 verarbeiten, zuk\u00fcnftig verarbeiten werden und welche<br \/>rechtm\u00e4\u00dfigen M\u00f6glichkeiten Sie haben. Die verwendeten Begriffe sind geschlechtsneutral zu verstehen.<br \/><strong>Kurz gesagt:<\/strong> Wir informieren Sie umfassend \u00fcber Daten, die wir \u00fcber Sie verarbeiten.<\/p>\n<p>Datenschutzerkl\u00e4rungen klingen f\u00fcr gew\u00f6hnlich sehr technisch und verwenden juristische Fachbegriffe. Diese<br \/>Datenschutzerkl\u00e4rung soll Ihnen hingegen die wichtigsten Dinge so einfach und transparent wie m\u00f6glich beschreiben.<br \/>Soweit es der Transparenz f\u00f6rderlich ist, werden technische <strong>Begriffe leserfreundlich erkl\u00e4rt<\/strong>,<br \/><strong>Links<\/strong> zu weiterf\u00fchrenden Informationen geboten und <strong>Grafiken<\/strong> zum Einsatz gebracht.<br \/>Wir informieren damit in klarer und einfacher Sprache, dass wir im Rahmen unserer Gesch\u00e4ftst\u00e4tigkeiten nur dann<br \/>personenbezogene Daten verarbeiten, wenn eine entsprechende gesetzliche Grundlage gegeben ist. Das ist sicher nicht<br \/>m\u00f6glich, wenn man m\u00f6glichst knappe, unklare und juristisch-technische Erkl\u00e4rungen abgibt, so wie sie im Internet oft<br \/>Standard sind, wenn es um Datenschutz geht. Ich hoffe, Sie finden die folgenden Erl\u00e4uterungen interessant und<br \/>informativ und vielleicht ist die eine oder andere Information dabei, die Sie noch nicht kannten.<br \/>Wenn trotzdem Fragen bleiben, m\u00f6chten wir Sie bitten, sich an die unten bzw. im Impressum genannte verantwortliche<br \/>Stelle zu wenden, den vorhandenen Links zu folgen und sich weitere Informationen auf Drittseiten anzusehen. Unsere<br \/>Kontaktdaten finden Sie selbstverst\u00e4ndlich auch im Impressum.<\/p>\n<h2 id=\"anwendungsbereich\">Anwendungsbereich<\/h2>\n<p>Diese Datenschutzerkl\u00e4rung gilt f\u00fcr alle von uns im Unternehmen verarbeiteten personenbezogenen Daten und f\u00fcr alle<br \/>personenbezogenen Daten, die von uns beauftragte Firmen (Auftragsverarbeiter) verarbeiten. Mit personenbezogenen<br \/>Daten meinen wir Informationen im Sinne des Art. 4 Nr. 1 DSGVO wie zum Beispiel Name, E-Mail-Adresse und postalische<br \/>Anschrift einer Person. Die Verarbeitung personenbezogener Daten sorgt daf\u00fcr, dass wir unsere Dienstleistungen und<br \/>Produkte anbieten und abrechnen k\u00f6nnen, sei es online oder offline. Der Anwendungsbereich dieser<br \/>Datenschutzerkl\u00e4rung umfasst:<\/p>\n<ul>\n<li>alle Onlineauftritte (Websites, Onlineshops), die wir betreiben<\/li>\n<li>Social Media Auftritte und E-Mail-Kommunikation<\/li>\n<li>mobile Apps f\u00fcr Smartphones und andere Ger\u00e4te<\/li>\n<\/ul>\n<p><strong>Kurz gesagt:<\/strong> Die Datenschutzerkl\u00e4rung gilt f\u00fcr alle Bereiche, in denen personenbezogene Daten im<br \/>Unternehmen \u00fcber die genannten Kan\u00e4le strukturiert verarbeitet werden. Sollten wir au\u00dferhalb dieser Kan\u00e4le mit Ihnen<br \/>in Rechtsbeziehungen eintreten, werden wir Sie gegebenenfalls gesondert informieren.<\/p>\n<h2 id=\"rechtsgrundlagen\">Rechtsgrundlagen<\/h2>\n<p>In der folgenden Datenschutzerkl\u00e4rung geben wir Ihnen transparente Informationen zu den rechtlichen Grunds\u00e4tzen und<br \/>Vorschriften, also den Rechtsgrundlagen der Datenschutz-Grundverordnung, die uns erm\u00f6glichen, personenbezogene Daten<br \/>zu verarbeiten.<br \/>Was das EU-Recht betrifft, beziehen wir uns auf die VERORDNUNG (EU) 2016\/679 DES EUROP\u00c4ISCHEN PARLAMENTS UND DES<br \/>RATES vom 27. April 2016. Diese Datenschutz-Grundverordnung der EU k\u00f6nnen Sie selbstverst\u00e4ndlich online auf EUR-Lex,<br \/>dem Zugang zum EU-Recht, unter <a href=\"https:\/\/eur-lex.europa.eu\/legal-content\/DE\/ALL\/?uri=celex%3A32016R0679&amp;tid=111914946\" target=\"_blank\" rel=\"noopener\">https:\/\/eur-lex.europa.eu\/legal-content\/DE\/TXT\/?uri=celex%3A32016R0679<\/a> nachlesen.<\/p>\n<p>Wir verarbeiten Ihre Daten nur, wenn mindestens eine der folgenden Bedingungen zutrifft:<\/p>\n<ol>\n<li><strong>Einwilligung<\/strong> (Artikel 6 Absatz 1 lit. a DSGVO): Sie haben uns Ihre Einwilligung gegeben, Daten<br \/>zu einem bestimmten Zweck zu verarbeiten. Ein Beispiel w\u00e4re die Speicherung Ihrer eingegebenen Daten eines<br \/>Kontaktformulars.<\/li>\n<li><strong>Vertrag<\/strong> (Artikel 6 Absatz 1 lit. b DSGVO): Um einen Vertrag oder vorvertragliche<br \/>Verpflichtungen mit Ihnen zu erf\u00fcllen, verarbeiten wir Ihre Daten. Wenn wir zum Beispiel einen Kaufvertrag mit<br \/>Ihnen abschlie\u00dfen, ben\u00f6tigen wir vorab personenbezogene Informationen.<\/li>\n<li><strong>Rechtliche Verpflichtung<\/strong> (Artikel 6 Absatz 1 lit. c DSGVO): Wenn wir einer rechtlichen<br \/>Verpflichtung unterliegen, verarbeiten wir Ihre Daten. Zum Beispiel sind wir gesetzlich verpflichtet Rechnungen<br \/>f\u00fcr die Buchhaltung aufzuheben. Diese enthalten in der Regel personenbezogene Daten.<\/li>\n<li><strong>Berechtigte Interessen<\/strong> (Artikel 6 Absatz 1 lit. f DSGVO): Im Falle berechtigter Interessen, die<br \/>Ihre Grundrechte nicht einschr\u00e4nken, behalten wir uns die Verarbeitung personenbezogener Daten vor. Wir m\u00fcssen<br \/>zum Beispiel gewisse Daten verarbeiten, um unsere Website sicher und wirtschaftlich effizient betreiben zu<br \/>k\u00f6nnen. Diese Verarbeitung ist somit ein berechtigtes Interesse.<\/li>\n<\/ol>\n<p>Weitere Bedingungen wie die Wahrnehmung von Aufnahmen im \u00f6ffentlichen Interesse und Aus\u00fcbung \u00f6ffentlicher Gewalt<br \/>sowie dem Schutz lebenswichtiger Interessen treten bei uns in der Regel nicht auf. Soweit eine solche<br \/>Rechtsgrundlage doch einschl\u00e4gig sein sollte, wird diese an der entsprechenden Stelle ausgewiesen.<\/p>\n<p>Zus\u00e4tzlich zu der EU-Verordnung gelten auch noch nationale Gesetze:<\/p>\n<ul>\n<li>In <strong>\u00d6sterreich<\/strong> ist dies das Bundesgesetz zum Schutz nat\u00fcrlicher Personen bei der Verarbeitung<br \/>personenbezogener Daten (<strong>Datenschutzgesetz<\/strong>), kurz <strong>DSG<\/strong>.<\/li>\n<li>In <strong>Deutschland<\/strong> gilt das <strong>Bundesdatenschutzgesetz<\/strong>, kurz<strong> BDSG<\/strong>.<\/li>\n<\/ul>\n<p>Sofern weitere regionale oder nationale Gesetze zur Anwendung kommen, informieren wir Sie in den folgenden<br \/>Abschnitten dar\u00fcber.<\/p>\n<h2 id=\"kontaktdaten-verantwortliche\">Kontaktdaten des Verantwortlichen<\/h2>\n<p>Sollten Sie Fragen zum Datenschutz haben, finden Sie nachfolgend die Kontaktdaten der verantwortlichen Person bzw.<br \/>Stelle:<br \/><span 11914946=\"\" style=\"font-weight: 400;\">Johannes Bischof<br \/>Oberlech 703<br \/>6764 Lech am Arlberg<br \/>\u00d6sterreich<\/span><br \/><span style=\"font-weight: 400;\">Vertretungsberechtigt: Johannes Bischof<\/span><br \/>E-Mail: <a href=\"mailto:info@schneegloeckle.at\">info@schneegloeckle.at<\/a><br \/>Telefon: <a href=\"tel:+43 5583 3144\">+43 5583 3144<\/a><br \/>Impressum: <a href=\"https:\/\/www.schneegloeckle-lech.at\/impressum\">https:\/\/www.schneegloeckle-lech.at\/impressum<\/a><\/p>\n<h2 id=\"speicherdauer\">Speicherdauer<\/h2>\n<p>Dass wir personenbezogene Daten nur so lange speichern, wie es f\u00fcr die Bereitstellung unserer Dienstleistungen und<br \/>Produkte unbedingt notwendig ist, gilt als generelles Kriterium bei uns. Das bedeutet, dass wir personenbezogene<br \/>Daten l\u00f6schen, sobald der Grund f\u00fcr die Datenverarbeitung nicht mehr vorhanden ist. In einigen F\u00e4llen sind wir<br \/>gesetzlich dazu verpflichtet, bestimmte Daten auch nach Wegfall des urspr\u00fcngliches Zwecks zu speichern, zum Beispiel<br \/>zu Zwecken der Buchf\u00fchrung.<\/p>\n<p>Sollten Sie die L\u00f6schung Ihrer Daten w\u00fcnschen oder die Einwilligung zur Datenverarbeitung widerrufen, werden die<br \/>Daten so rasch wie m\u00f6glich und soweit keine Pflicht zur Speicherung besteht, gel\u00f6scht.<\/p>\n<p>\u00dcber die konkrete Dauer der jeweiligen Datenverarbeitung informieren wir Sie weiter unten, sofern wir weitere<br \/>Informationen dazu haben.<\/p>\n<h2 id=\"rechte-dsgvo\">Rechte laut Datenschutz-Grundverordnung<\/h2>\n<p>Laut Artikel 13 DSGVO stehen Ihnen die folgenden Rechte zu, damit es zu einer fairen und transparenten Verarbeitung<br \/>von Daten kommt:<\/p>\n<ul>\n<li>Sie haben laut Artikel 15 DSGVO ein Auskunftsrecht dar\u00fcber, ob wir Daten von Ihnen verarbeiten. Sollte das<br \/>zutreffen, haben Sie Recht darauf eine Kopie der Daten zu erhalten und die folgenden Informationen zu erfahren:\n<ul>\n<li>zu welchem Zweck wir die Verarbeitung durchf\u00fchren;<\/li>\n<li>die Kategorien, also die Arten von Daten, die verarbeitet werden;<\/li>\n<li>wer diese Daten erh\u00e4lt und wenn die Daten an Drittl\u00e4nder \u00fcbermittelt werden, wie die Sicherheit<br \/>garantiert werden kann;<\/li>\n<li>wie lange die Daten gespeichert werden;<\/li>\n<li>das Bestehen des Rechts auf Berichtigung, L\u00f6schung oder Einschr\u00e4nkung der Verarbeitung und dem<br \/>Widerspruchsrecht gegen die Verarbeitung;<\/li>\n<li>dass Sie sich bei einer Aufsichtsbeh\u00f6rde beschweren k\u00f6nnen (Links zu diesen Beh\u00f6rden finden Sie weiter<br \/>unten);<\/li>\n<li>die Herkunft der Daten, wenn wir sie nicht bei Ihnen erhoben haben;<\/li>\n<li>ob Profiling durchgef\u00fchrt wird, ob also Daten automatisch ausgewertet werden, um zu einem pers\u00f6nlichen<br \/>Profil von Ihnen zu gelangen.<\/li>\n<\/ul>\n<\/li>\n<li>Sie haben laut Artikel 16 DSGVO ein Recht auf Berichtigung der Daten, was bedeutet, dass wir Daten richtig<br \/>stellen m\u00fcssen, falls Sie Fehler finden.<\/li>\n<li>Sie haben laut Artikel 17 DSGVO das Recht auf L\u00f6schung (\u201eRecht auf Vergessenwerden\u201c), was konkret bedeutet, dass<br \/>Sie die L\u00f6schung Ihrer Daten verlangen d\u00fcrfen.<\/li>\n<li>Sie haben laut Artikel 18 DSGVO das Recht auf Einschr\u00e4nkung der Verarbeitung, was bedeutet, dass wir die Daten<br \/>nur mehr speichern d\u00fcrfen aber nicht weiter verwenden.<\/li>\n<li>Sie haben laut Artikel 19 DSGVO das Recht auf Daten\u00fcbertragbarkeit, was bedeutet, dass wir Ihnen auf Anfrage<br \/>Ihre Daten in einem g\u00e4ngigen Format zur Verf\u00fcgung stellen.<\/li>\n<li>Sie haben laut Artikel 21 DSGVO ein Widerspruchsrecht, welches nach Durchsetzung eine \u00c4nderung der Verarbeitung<br \/>mit sich bringt.\n<ul>\n<li>Wenn die Verarbeitung Ihrer Daten auf Artikel 6 Abs. 1 lit. e (\u00f6ffentliches Interesse, Aus\u00fcbung<br \/>\u00f6ffentlicher Gewalt) oder Artikel 6 Abs. 1 lit. f (berechtigtes Interesse) basiert, k\u00f6nnen Sie gegen die<br \/>Verarbeitung Widerspruch einlegen. Wir pr\u00fcfen danach so rasch wie m\u00f6glich, ob wir diesem Widerspruch<br \/>rechtlich nachkommen k\u00f6nnen.<\/li>\n<li>Werden Daten verwendet, um Direktwerbung zu betreiben, k\u00f6nnen Sie jederzeit gegen diese Art der<br \/>Datenverarbeitung widersprechen. Wir d\u00fcrfen Ihre Daten danach nicht mehr f\u00fcr Direktmarketing verwenden.<\/li>\n<li>Werden Daten verwendet, um Profiling zu betreiben, k\u00f6nnen Sie jederzeit gegen diese Art der<br \/>Datenverarbeitung widersprechen. Wir d\u00fcrfen Ihre Daten danach nicht mehr f\u00fcr Profiling verwenden.<\/li>\n<\/ul>\n<\/li>\n<li>Sie haben laut Artikel 22 DSGVO unter Umst\u00e4nden das Recht, nicht einer ausschlie\u00dflich auf einer automatisierten<br \/>Verarbeitung (zum Beispiel Profiling) beruhenden Entscheidung unterworfen zu werden.<\/li>\n<\/ul>\n<p><strong>Kurz gesagt:<\/strong> Sie haben Rechte \u2013 z\u00f6gern Sie nicht, die oben gelistete verantwortliche Stelle<br \/>bei uns zu kontaktieren!<\/p>\n<p>Wenn Sie glauben, dass die Verarbeitung Ihrer Daten gegen das Datenschutzrecht verst\u00f6\u00dft oder Ihre<br \/>datenschutzrechtlichen Anspr\u00fcche in sonst einer Weise verletzt worden sind, k\u00f6nnen Sie sich bei der Aufsichtsbeh\u00f6rde<br \/>beschweren. Diese ist f\u00fcr \u00d6sterreich die Datenschutzbeh\u00f6rde, deren Website Sie unter <a href=\"https:\/\/www.dsb.gv.at\/?tid=111914946\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dsb.gv.at\/<\/a> finden. In<br \/>Deutschland gibt es f\u00fcr jedes Bundesland einen Datenschutzbeauftragten. F\u00fcr n\u00e4here Informationen k\u00f6nnen Sie sich an<br \/>die <a href=\"https:\/\/www.bfdi.bund.de\" target=\"_blank\" rel=\"noopener\">Bundesbeauftragte f\u00fcr den<br \/>Datenschutz und die Informationsfreiheit (BfDI)<\/a> wenden. F\u00fcr unser Unternehmen ist die folgende lokale<br \/>Datenschutzbeh\u00f6rde zust\u00e4ndig:<\/p>\n<h2 id=\"cookies\">Cookies<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong>Cookies Zusammenfassung<\/strong><br \/>? Betroffene: Besucher der Website<br \/>? Zweck: abh\u00e4ngig vom jeweiligen Cookie. Mehr Details dazu finden Sie weiter unten bzw. beim<br \/>Hersteller der Software, der das Cookie setzt.<br \/>? Verarbeitete Daten: Abh\u00e4ngig vom jeweils eingesetzten Cookie. Mehr Details dazu finden Sie<br \/>weiter unten bzw. beim Hersteller der Software, der das Cookie setzt.<br \/>? Speicherdauer: abh\u00e4ngig vom jeweiligen Cookie, kann von Stunden bis hin zu Jahren<br \/>variieren<br \/>\u2696\ufe0f Rechtsgrundlagen: Art. 6 Abs. 1 lit. a DSGVO (Einwilligung), Art. 6 Abs. 1 lit.f DSGVO<br \/>(Berechtigte Interessen)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Was sind Cookies?<\/h3>\n<p>Unsere Website verwendet HTTP-Cookies, um nutzerspezifische Daten zu speichern.<br \/>Im Folgenden erkl\u00e4ren wir, was Cookies sind und warum Sie genutzt werden, damit Sie die folgende<br \/>Datenschutzerkl\u00e4rung besser verstehen.<\/p>\n<p>Immer wenn Sie durch das Internet surfen, verwenden Sie einen Browser. Bekannte Browser sind beispielsweise Chrome,<br \/>Safari, Firefox, Internet Explorer und Microsoft Edge. Die meisten Websites speichern kleine Text-Dateien in Ihrem<br \/>Browser. Diese Dateien nennt man Cookies.<\/p>\n<p>Eines ist nicht von der Hand zu weisen: Cookies sind echt n\u00fctzliche Helferlein. Fast alle Websites verwenden Cookies.<br \/>Genauer gesprochen sind es HTTP-Cookies, da es auch noch andere Cookies f\u00fcr andere Anwendungsbereiche gibt.<br \/>HTTP-Cookies sind kleine Dateien, die von unserer Website auf Ihrem Computer gespeichert werden. Diese<br \/>Cookie-Dateien werden automatisch im Cookie-Ordner, quasi dem \u201cHirn\u201d Ihres Browsers, untergebracht. Ein<br \/>Cookie besteht aus einem Namen und einem Wert. Bei der Definition eines Cookies m\u00fcssen zus\u00e4tzlich ein oder mehrere<br \/>Attribute angegeben werden.<\/p>\n<p>Cookies speichern gewisse Nutzerdaten von Ihnen, wie beispielsweise Sprache oder pers\u00f6nliche Seiteneinstellungen.<br \/>Wenn Sie unsere Seite wieder aufrufen, \u00fcbermittelt Ihr Browser die \u201euserbezogenen\u201c Informationen an unsere Seite<br \/>zur\u00fcck. Dank der Cookies wei\u00df unsere Website, wer Sie sind und bietet Ihnen die Einstellung, die Sie gewohnt sind.<br \/>In einigen Browsern hat jedes Cookie eine eigene Datei, in anderen wie beispielsweise Firefox sind alle Cookies in<br \/>einer einzigen Datei gespeichert.<\/p>\n<p>Die folgende Grafik zeigt eine m\u00f6gliche Interaktion zwischen einem Webbrowser wie z. B. Chrome und dem Webserver.<br \/>Dabei fordert der Webbrowser eine Website an und erh\u00e4lt vom Server ein Cookie zur\u00fcck, welches der Browser erneut<br \/>verwendet, sobald eine andere Seite angefordert wird.<\/p>\n<p><img role=\"img\" src=\"https:\/\/www.adsimple.at\/wp-content\/uploads\/2018\/03\/http-cookie-interaction.svg\" alt=\"HTTP Cookie Interaktion zwischen Browser und Webserver\" width=\"100%\" \/><\/p>\n<p>Es gibt sowohl Erstanbieter Cookies als auch Drittanbieter-Cookies. Erstanbieter-Cookies werden direkt von unserer<br \/>Seite erstellt, Drittanbieter-Cookies werden von Partner-Websites (z.B. Google Analytics) erstellt. Jedes Cookie ist<br \/>individuell zu bewerten, da jedes Cookie andere Daten speichert. Auch die Ablaufzeit eines Cookies variiert von ein<br \/>paar Minuten bis hin zu ein paar Jahren. Cookies sind keine Software-Programme und enthalten keine Viren, Trojaner<br \/>oder andere \u201eSch\u00e4dlinge\u201c. Cookies k\u00f6nnen auch nicht auf Informationen Ihres PCs zugreifen.<\/p>\n<p>So k\u00f6nnen zum Beispiel Cookie-Daten aussehen:<\/p>\n<p><strong>Name:<\/strong> _ga<br \/><strong>Wert:<\/strong>\u00a0GA1.2.1326744211.152111914946-9<br \/><strong>Verwendungszweck:<\/strong> Unterscheidung der Websitebesucher<br \/><strong>Ablaufdatum:<\/strong>\u00a0nach 2 Jahren<\/p>\n<p>Diese Mindestgr\u00f6\u00dfen sollte ein Browser unterst\u00fctzen k\u00f6nnen:<\/p>\n<ul>\n<li>Mindestens 4096 Bytes pro Cookie<\/li>\n<li>Mindestens 50 Cookies pro Domain<\/li>\n<li>Mindestens 3000 Cookies insgesamt<\/li>\n<\/ul>\n<h3>Welche Arten von Cookies gibt es?<\/h3>\n<p>Die Frage welche Cookies wir im Speziellen verwenden, h\u00e4ngt von den verwendeten Diensten ab und wird in den folgenden<br \/>Abschnitten der Datenschutzerkl\u00e4rung gekl\u00e4rt. An dieser Stelle m\u00f6chten wir kurz auf die verschiedenen Arten von<br \/>HTTP-Cookies eingehen.<\/p>\n<p>Man kann 4 Arten von Cookies unterscheiden:<\/p>\n<p><strong>Unerl\u00e4ssliche Cookies<br \/><\/strong>Diese Cookies sind n\u00f6tig, um grundlegende Funktionen der Website sicherzustellen. Zum Beispiel braucht es<br \/>diese Cookies, wenn ein User ein Produkt in den Warenkorb legt, dann auf anderen Seiten weitersurft und sp\u00e4ter erst<br \/>zur Kasse geht. Durch diese Cookies wird der Warenkorb nicht gel\u00f6scht, selbst wenn der User sein Browserfenster<br \/>schlie\u00dft.<\/p>\n<p><strong>Zweckm\u00e4\u00dfige Cookies<br \/><\/strong>Diese Cookies sammeln Infos \u00fcber das Userverhalten und ob der User etwaige Fehlermeldungen bekommt. Zudem<br \/>werden mithilfe dieser Cookies auch die Ladezeit und das Verhalten der Website bei verschiedenen Browsern gemessen.<\/p>\n<p><strong>Zielorientierte Cookies<br \/><\/strong>Diese Cookies sorgen f\u00fcr eine bessere Nutzerfreundlichkeit. Beispielsweise werden eingegebene Standorte,<br \/>Schriftgr\u00f6\u00dfen oder Formulardaten gespeichert.<\/p>\n<p><strong>Werbe-Cookies<br \/><\/strong>Diese Cookies werden auch Targeting-Cookies genannt. Sie dienen dazu dem User individuell angepasste<br \/>Werbung zu liefern. Das kann sehr praktisch, aber auch sehr nervig sein.<\/p>\n<p>\u00dcblicherweise werden Sie beim erstmaligen Besuch einer Website gefragt, welche dieser Cookiearten Sie zulassen<br \/>m\u00f6chten. Und nat\u00fcrlich wird diese Entscheidung auch in einem Cookie gespeichert.<\/p>\n<p>Wenn Sie mehr \u00fcber Cookies wissen m\u00f6chten und technische Dokumentationen nicht scheuen, empfehlen wir <a href=\"https:\/\/tools.ietf.org\/html\/rfc6265\" target=\"_blank\" rel=\"nofollow noopener\">https:\/\/tools.ietf.org\/html\/rfc6265<\/a>, dem Request for Comments der Internet<br \/>Engineering Task Force (IETF) namens \u201cHTTP State Management Mechanism\u201d.<\/p>\n<h3>Zweck der Verarbeitung \u00fcber Cookies<\/h3>\n<p>Der Zweck ist letztendlich abh\u00e4ngig vom jeweiligen Cookie. Mehr Details dazu finden Sie weiter unten bzw. beim<br \/>Hersteller der Software, die das Cookie setzt.<\/p>\n<h3>Welche Daten werden verarbeitet?<\/h3>\n<p>Cookies sind kleine Gehilfen f\u00fcr eine viele verschiedene Aufgaben. Welche Daten in Cookies gespeichert werden, kann<br \/>man leider nicht verallgemeinern, aber wir werden Sie im Rahmen der folgenden Datenschutzerkl\u00e4rung \u00fcber die<br \/>verarbeiteten bzw. gespeicherten Daten informieren.<\/p>\n<h3>Speicherdauer von Cookies<\/h3>\n<p>Die Speicherdauer h\u00e4ngt vom jeweiligen Cookie ab und wird weiter unter pr\u00e4zisiert. Manche Cookies werden nach weniger<br \/>als einer Stunde gel\u00f6scht, andere k\u00f6nnen mehrere Jahre auf einem Computer gespeichert bleiben.<\/p>\n<p>Sie haben au\u00dferdem selbst Einfluss auf die Speicherdauer. Sie k\u00f6nnen \u00fcber ihren Browser s\u00e4mtliche Cookies jederzeit<br \/>manuell l\u00f6schen (siehe auch unten \u201cWiderspruchsrecht\u201d). Ferner werden Cookies, die auf einer<br \/>Einwilligung beruhen, sp\u00e4testens nach Widerruf Ihrer Einwilligung gel\u00f6scht, wobei die Rechtm\u00e4\u00dfigkeit der Speicherung<br \/>bis dahin unber\u00fchrt bleibt.<\/p>\n<h3>Widerspruchsrecht \u2013 wie kann ich Cookies l\u00f6schen?<\/h3>\n<p>Wie und ob Sie Cookies verwenden wollen, entscheiden Sie selbst. Unabh\u00e4ngig von welchem Service oder welcher Website<br \/>die Cookies stammen, haben Sie immer die M\u00f6glichkeit Cookies zu l\u00f6schen, zu deaktivieren oder nur teilweise<br \/>zuzulassen. Zum Beispiel k\u00f6nnen Sie Cookies von Drittanbietern blockieren, aber alle anderen Cookies zulassen.<\/p>\n<p>Wenn Sie feststellen m\u00f6chten, welche Cookies in Ihrem Browser gespeichert wurden, wenn Sie Cookie-Einstellungen<br \/>\u00e4ndern oder l\u00f6schen wollen, k\u00f6nnen Sie dies in Ihren Browser-Einstellungen finden:<\/p>\n<p><a href=\"https:\/\/support.google.com\/chrome\/answer\/95647?tid=111914946\" target=\"_blank\" rel=\"noopener noreferrer\">Chrome: Cookies in Chrome l\u00f6schen, aktivieren und verwalten<\/a><\/p>\n<p><a href=\"https:\/\/support.apple.com\/de-at\/guide\/safari\/sfri11471\/mac?tid=111914946\" target=\"_blank\" rel=\"noopener noreferrer\">Safari: Verwalten von Cookies und Websitedaten mit Safari<\/a><\/p>\n<p><a href=\"https:\/\/support.mozilla.org\/de\/kb\/cookies-und-website-daten-in-firefox-loschen?tid=111914946\" target=\"_blank\" rel=\"noopener noreferrer\">Firefox: Cookies l\u00f6schen, um Daten zu entfernen, die Websites auf<br \/>Ihrem Computer abgelegt haben<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-de\/windows\/l%C3%B6schen-und-verwalten-von-cookies-168dab11-0753-043d-7c16-ede5947fc64d?tid=111914946\" target=\"_blank\" rel=\"noopener noreferrer\">Internet Explorer: L\u00f6schen und Verwalten von Cookies<\/a><\/p>\n<p><a href=\"https:\/\/support.microsoft.com\/de-de\/microsoft-edge\/cookies-in-microsoft-edge-l%C3%B6schen-63947406-40ac-c3b8-57b9-2a946a29ae09?tid=111914946\" target=\"_blank\" rel=\"noopener noreferrer\">Microsoft Edge: L\u00f6schen und Verwalten von Cookies<\/a><\/p>\n<p>Falls Sie grunds\u00e4tzlich keine Cookies haben wollen, k\u00f6nnen Sie Ihren Browser so einrichten, dass er Sie immer<br \/>informiert, wenn ein Cookie gesetzt werden soll. So k\u00f6nnen Sie bei jedem einzelnen Cookie entscheiden, ob Sie das<br \/>Cookie erlauben oder nicht. Die Vorgangsweise ist je nach Browser verschieden. Am besten Sie suchen die Anleitung in<br \/>Google mit dem Suchbegriff \u201cCookies l\u00f6schen Chrome\u201d oder \u201cCookies deaktivieren Chrome\u201d im Falle eines<br \/>Chrome Browsers.<\/p>\n<h3>Rechtsgrundlage<\/h3>\n<p>Seit 2009 gibt es die sogenannten \u201eCookie-Richtlinien\u201c. Darin ist festgehalten, dass das Speichern von Cookies eine<br \/><strong>Einwilligung<\/strong> (Artikel 6 Abs. 1 lit. a DSGVO) von Ihnen verlangt. Innerhalb der EU-L\u00e4nder gibt es<br \/>allerdings noch sehr unterschiedliche Reaktionen auf diese Richtlinien. In \u00d6sterreich erfolgte aber die Umsetzung<br \/>dieser Richtlinie in \u00a7 96 Abs. 3 des Telekommunikationsgesetzes (TKG). In Deutschland wurden die Cookie-Richtlinien<br \/>nicht als nationales Recht umgesetzt. Stattdessen erfolgte die Umsetzung dieser Richtlinie weitgehend in \u00a7 15 Abs.3<br \/>des Telemediengesetzes (TMG).<\/p>\n<p>F\u00fcr unbedingt notwendige Cookies, auch soweit keine Einwilligung vorliegt. bestehen <strong>berechtigte<br \/>Interessen<\/strong> (Artikel 6 Abs. 1 lit. f DSGVO), die in den meisten F\u00e4llen wirtschaftlicher Natur sind. Wir<br \/>m\u00f6chten den Besuchern der Website eine angenehme Benutzererfahrung bescheren und daf\u00fcr sind bestimmte Cookies oft<br \/>unbedingt notwendig.<\/p>\n<p>Soweit nicht unbedingt erforderliche Cookies zum Einsatz kommen, geschieht dies nur im Falle Ihrer Einwilligung.<br \/>Rechtsgrundlage ist insoweit Art. 6 Abs. 1 lit. a DSGVO.<\/p>\n<p>In den folgenden Abschnitten werden Sie genauer \u00fcber den Einsatz von Cookies informiert, sofern eingesetzte Software<br \/>Cookies verwendet.<\/p>\n<h2 id=\"google-analytics-datenschutzerklaerung\">Google Analytics Datenschutzerkl\u00e4rung<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong>Google Analytics Datenschutzerkl\u00e4rung Zusammenfassung<\/strong><br \/>? Betroffene: Besucher der Website<br \/>? Zweck: Auswertung der Besucherinformationen zur Optimierung des Webangebots.<br \/>? Verarbeitete Daten: Zugriffsstatistiken, die Daten wie Standorte der Zugriffe, Ger\u00e4tedaten,<br \/>Zugriffsdauer und Zeitpunkt, Navigationsverhalten, Klickverhalten und IP-Adressen enthalten. Mehr<br \/>Details dazu finden Sie weiter unten in dieser Datenschutzerkl\u00e4rung.<br \/>? Speicherdauer: abh\u00e4ngig von den verwendeten Properties<br \/>\u2696\ufe0f Rechtsgrundlagen: Art. 6 Abs. 1 lit. a DSGVO (Einwilligung), Art. 6 Abs. 1 lit. f DSGVO<br \/>(Berechtigte Interessen)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Was ist Google Analytics?<\/h3>\n<p>Wir verwenden auf unserer Website das Analyse-Tracking Tool Google Analytics (GA) des amerikanischen Unternehmens<br \/>Google Inc. F\u00fcr den europ\u00e4ischen Raum ist das Unternehmen Google Ireland Limited (Gordon House, Barrow Street Dublin<br \/>4, Irland) f\u00fcr alle Google-Dienste verantwortlich. Google Analytics sammelt Daten \u00fcber Ihre Handlungen auf unserer<br \/>Website. Wenn Sie beispielsweise einen Link anklicken, wird diese Aktion in einem Cookie gespeichert und an Google<br \/>Analytics versandt. Mithilfe der Berichte, die wir von Google Analytics erhalten, k\u00f6nnen wir unsere Website und<br \/>unser Service besser an Ihre W\u00fcnsche anpassen. Im Folgenden gehen wir n\u00e4her auf das Tracking-Tool ein und<br \/>informieren Sie vor allem dar\u00fcber, welche Daten gespeichert werden und wie Sie das verhindern k\u00f6nnen.<\/p>\n<p>Google Analytics ist ein Trackingtool, das der Datenverkehrsanalyse unserer Website dient. Damit Google Analytics<br \/>funktioniert, wird ein Tracking-Code in den Code unserer Website eingebaut. Wenn Sie unsere Website besuchen,<br \/>zeichnet dieser Code verschiedene Handlungen auf, die Sie auf unserer Website ausf\u00fchren. Sobald Sie unsere Website<br \/>verlassen, werden diese Daten an die Google-Analytics-Server gesendet und dort gespeichert.<\/p>\n<p>Google verarbeitet die Daten und wir bekommen Berichte \u00fcber Ihr Userverhalten. Dabei kann es sich unter anderem um<br \/>folgende Berichte handeln:<\/p>\n<ul>\n<li>Zielgruppenberichte: \u00dcber Zielgruppenberichte lernen wir unsere User besser kennen und wissen genauer, wer sich<br \/>f\u00fcr unser Service interessiert.<\/li>\n<li>Anzeigeberichte: Durch Anzeigeberichte k\u00f6nnen wir unsere Onlinewerbung leichter analysieren und verbessern.<\/li>\n<li>Akquisitionsberichte: Akquisitionsberichte geben uns hilfreiche Informationen dar\u00fcber, wie wir mehr Menschen f\u00fcr<br \/>unser Service begeistern k\u00f6nnen.<\/li>\n<li>Verhaltensberichte: Hier erfahren wir, wie Sie mit unserer Website interagieren. Wir k\u00f6nnen nachvollziehen<br \/>welchen Weg Sie auf unserer Seite zur\u00fccklegen und welche Links Sie anklicken.<\/li>\n<li>Conversionsberichte: Conversion nennt man einen Vorgang, bei dem Sie aufgrund einer Marketing-Botschaft eine<br \/>gew\u00fcnschte Handlung ausf\u00fchren. Zum Beispiel, wenn Sie von einem reinen Websitebesucher zu einem K\u00e4ufer oder<br \/>Newsletter-Abonnent werden. Mithilfe dieser Berichte erfahren wir mehr dar\u00fcber, wie unsere Marketing-Ma\u00dfnahmen<br \/>bei Ihnen ankommen. So wollen wir unsere Conversionrate steigern.<\/li>\n<li>Echtzeitberichte: Hier erfahren wir immer sofort, was gerade auf unserer Website passiert. Zum Beispiel sehen<br \/>wir wie viele User gerade diesen Text lesen.<\/li>\n<\/ul>\n<h3>Warum verwenden wir Google Analytics auf unserer Website?<\/h3>\n<p>Unser Ziel mit dieser Website ist klar: Wir wollen Ihnen das bestm\u00f6gliche Service bieten. Die Statistiken und Daten<br \/>von Google Analytics helfen uns dieses Ziel zu erreichen.<\/p>\n<p>Die statistisch ausgewerteten Daten zeigen uns ein klares Bild von den St\u00e4rken und Schw\u00e4chen unserer Website.<br \/>Einerseits k\u00f6nnen wir unsere Seite so optimieren, dass sie von interessierten Menschen auf Google leichter gefunden<br \/>wird. Andererseits helfen uns die Daten, Sie als Besucher besser zu verstehen. Wir wissen somit sehr genau, was wir<br \/>an unserer Website verbessern m\u00fcssen, um Ihnen das bestm\u00f6gliche Service zu bieten. Die Daten dienen uns auch, unsere<br \/>Werbe- und Marketing-Ma\u00dfnahmen individueller und kosteng\u00fcnstiger durchzuf\u00fchren. Schlie\u00dflich macht es nur Sinn,<br \/>unsere Produkte und Dienstleistungen Menschen zu zeigen, die sich daf\u00fcr interessieren.<\/p>\n<h3>Welche Daten werden von Google Analytics gespeichert?<\/h3>\n<p>Google Analytics erstellt mithilfe eines Tracking-Codes eine zuf\u00e4llige, eindeutige ID, die mit Ihrem Browser-Cookie<br \/>verbunden ist. So erkennt Sie Google Analytics als neuen User. Wenn Sie das n\u00e4chste Mal unsere Seite besuchen,<br \/>werden Sie als \u201ewiederkehrender\u201c User erkannt. Alle gesammelten Daten werden gemeinsam mit dieser User-ID<br \/>gespeichert. So ist es \u00fcberhaupt erst m\u00f6glich pseudonyme Userprofile auszuwerten.<\/p>\n<p>Um mit Google Analytics unsere Website analysieren zu k\u00f6nnen, muss eine Property-ID in den Tracking-Code eingef\u00fcgt<br \/>werden. Die Daten werden dann in der entsprechenden Property gespeichert. F\u00fcr jede neu angelegte Property ist die<br \/>Google Analytics 4-Property standardm\u00e4\u00dfig. Alternativ kann man aber auch noch die Universal Analytics Property<br \/>erstellen. Je nach verwendeter Property werden Daten unterschiedlich lange gespeichert.<\/p>\n<p>Durch Kennzeichnungen wie Cookies und App-Instanz-IDs werden Ihre Interaktionen auf unserer Website gemessen.<br \/>Interaktionen sind alle Arten von Handlungen, die Sie auf unserer Website ausf\u00fchren. Wenn Sie auch andere<br \/>Google-Systeme (wie z.B. ein Google-Konto) n\u00fctzen, k\u00f6nnen \u00fcber Google Analytics generierte Daten mit<br \/>Drittanbieter-Cookies verkn\u00fcpft werden. Google gibt keine Google Analytics-Daten weiter, au\u00dfer wir als<br \/>Websitebetreiber genehmigen das. Zu Ausnahmen kann es kommen, wenn es gesetzlich erforderlich ist.<\/p>\n<p>Folgende Cookies werden von Google Analytics verwendet:<\/p>\n<p><strong>Name:<\/strong> _ga<br \/><strong>Wert: <\/strong>2.1326744211.152111914946-5<br \/><strong>Verwendungszweck:<\/strong> Standardm\u00e4\u00dfig verwendet analytics.js das Cookie _ga, um die User-ID zu speichern.<br \/>Grunds\u00e4tzlich dient es zur Unterscheidung der Webseitenbesucher.<br \/><strong>Ablaufdatum:<\/strong> nach 2 Jahren<\/p>\n<p><strong>Name:<\/strong> _gid<br \/><strong>Wert: <\/strong>2.1687193234.152111914946-1<br \/><strong>Verwendungszweck:<\/strong>\u00a0Das Cookie dient auch zur Unterscheidung der Webseitenbesucher<br \/><strong>Ablaufdatum:<\/strong>\u00a0nach 24 Stunden<\/p>\n<p><strong>Name:<\/strong> _gat_gtag_UA_&lt;property-id&gt;<br \/><strong>Wert:<\/strong> 1<br \/><strong>Verwendungszweck:<\/strong> Wird zum Senken der Anforderungsrate verwendet. Wenn Google Analytics \u00fcber den<br \/>Google Tag Manager bereitgestellt wird, erh\u00e4lt dieser Cookie den Namen _dc_gtm_ &lt;property-id&gt;.<br \/><strong>Ablaufdatum: <\/strong>nach 1 Minute<\/p>\n<p><strong>Name:<\/strong> AMP_TOKEN<br \/><strong>Wert:<\/strong> keine Angaben<br \/><strong>Verwendungszweck:<\/strong> Das Cookie hat einen Token, mit dem eine User ID vom AMP-Client-ID-Dienst<br \/>abgerufen werden kann. Andere m\u00f6gliche Werte weisen auf eine Abmeldung, eine Anfrage oder einen Fehler hin.<br \/><strong>Ablaufdatum:<\/strong>\u00a0nach 30 Sekunden bis zu einem Jahr<\/p>\n<p><strong>Name:<\/strong> __utma<br \/><strong>Wert: <\/strong>1564498958.1564498958.1564498958.1<br \/><strong>Verwendungszweck:<\/strong> Mit diesem Cookie kann man Ihr Verhalten auf der Website verfolgen und die<br \/>Leistung messen. Das Cookie wird jedes Mal aktualisiert, wenn Informationen an Google Analytics gesendet<br \/>werden.<br \/><strong>Ablaufdatum:<\/strong> nach 2 Jahren<\/p>\n<p><strong>Name:<\/strong> __utmt<br \/><strong>Wert:<\/strong> 1<br \/><strong>Verwendungszweck:<\/strong> Das Cookie wird wie _gat_gtag_UA_&lt;property-id&gt; zum Drosseln der<br \/>Anforderungsrate verwendet.<br \/><strong>Ablaufdatum:<\/strong>\u00a0nach 10 Minuten<\/p>\n<p><strong>Name:<\/strong> __utmb<br \/><strong>Wert: <\/strong>3.10.1564498958<br \/><strong>Verwendungszweck:<\/strong> Dieses Cookie wird verwendet, um neue Sitzungen zu bestimmen. Es wird jedes Mal<br \/>aktualisiert, wenn neue Daten bzw. Infos an Google Analytics gesendet werden.<br \/><strong>Ablaufdatum:<\/strong>\u00a0nach 30 Minuten<\/p>\n<p><strong>Name:<\/strong> __utmc<br \/><strong>Wert:<\/strong> 167421564<br \/><strong>Verwendungszweck:<\/strong> Dieses Cookie wird verwendet, um neue Sitzungen f\u00fcr wiederkehrende Besucher<br \/>festzulegen. Dabei handelt es sich um ein Session-Cookie und wird nur solange gespeichert, bis Sie den Browser<br \/>wieder schlie\u00dfen.<br \/><strong>Ablaufdatum:<\/strong> Nach Schlie\u00dfung des Browsers<\/p>\n<p><strong>Name:<\/strong> __utmz<br \/><strong>Wert:<\/strong> m|utmccn=(referral)|utmcmd=referral|utmcct=\/<br \/><strong>Verwendungszweck:<\/strong> Das Cookie wird verwendet, um die Quelle des Besucheraufkommens auf unserer<br \/>Website zu identifizieren. Das hei\u00dft, das Cookie speichert, von wo Sie auf unsere Website gekommen sind. Das kann<br \/>eine andere Seite bzw. eine Werbeschaltung gewesen sein.<br \/><strong>Ablaufdatum:<\/strong> nach 6 Monaten<\/p>\n<p><strong>Name:<\/strong> __utmv<br \/><strong>Wert:<\/strong> keine Angabe<br \/><strong>Verwendungszweck:<\/strong> Das Cookie wird verwendet, um benutzerdefinierte Userdaten zu speichern. Es wird<br \/>immer aktualisiert, wenn Informationen an Google Analytics gesendet werden.<br \/><strong>Ablaufdatum:<\/strong> nach 2 Jahren<\/p>\n<p><strong>Anmerkung:<\/strong>\u00a0Diese Aufz\u00e4hlung kann keinen Anspruch auf Vollst\u00e4ndigkeit erheben, da Google die Wahl<br \/>ihrer Cookies immer wieder auch ver\u00e4ndert.<\/p>\n<p>Hier zeigen wir Ihnen einen \u00dcberblick \u00fcber die wichtigsten Daten, die mit Google Analytics erhoben werden:<\/p>\n<p><strong>Heatmaps:<\/strong> Google legt sogenannte Heatmaps an. \u00dcber Heatmaps sieht man genau jene Bereiche, die Sie<br \/>anklicken. So bekommen wir Informationen, wo Sie auf unserer Seite \u201eunterwegs\u201c sind.<\/p>\n<p><strong>Sitzungsdauer:<\/strong> Als Sitzungsdauer bezeichnet Google die Zeit, die Sie auf unserer Seite verbringen,<br \/>ohne die Seite zu verlassen. Wenn Sie 20 Minuten inaktiv waren, endet die Sitzung automatisch.<\/p>\n<p><strong>Absprungrate<\/strong> (engl. Bouncerate): Von einem Absprung ist die Rede, wenn Sie auf unserer Website nur<br \/>eine Seite ansehen und dann unsere Website wieder verlassen.<\/p>\n<p><strong>Kontoerstellung:<\/strong> Wenn Sie auf unserer Website ein Konto erstellen bzw. eine Bestellung machen,<br \/>erhebt Google Analytics diese Daten.<\/p>\n<p><strong>IP-Adresse:<\/strong> Die IP-Adresse wird nur in gek\u00fcrzter Form dargestellt, damit keine eindeutige Zuordnung<br \/>m\u00f6glich ist.<\/p>\n<p><strong>Standort:<\/strong> \u00dcber die IP-Adresse kann das Land und Ihr ungef\u00e4hrer Standort bestimmt werden. Diesen<br \/>Vorgang bezeichnet man auch als IP- Standortbestimmung.<\/p>\n<p><strong>Technische Informationen:<\/strong> Zu den technischen Informationen z\u00e4hlen unter anderem Ihr Browsertyp, Ihr<br \/>Internetanbieter oder Ihre Bildschirmaufl\u00f6sung.<\/p>\n<p><strong>Herkunftsquelle:<\/strong> Google Analytics beziehungsweise uns interessiert nat\u00fcrlich auch \u00fcber welche<br \/>Website oder welche Werbung Sie auf unsere Seite gekommen sind.<\/p>\n<p>Weitere Daten sind Kontaktdaten, etwaige Bewertungen, das Abspielen von Medien (z.B., wenn Sie ein Video \u00fcber unsere<br \/>Seite abspielen), das Teilen von Inhalten \u00fcber Social Media oder das Hinzuf\u00fcgen zu Ihren Favoriten. Die Aufz\u00e4hlung<br \/>hat keinen Vollst\u00e4ndigkeitsanspruch und dient nur zu einer allgemeinen Orientierung der Datenspeicherung durch<br \/>Google Analytics.<\/p>\n<h3>Wie lange und wo werden die Daten gespeichert?<\/h3>\n<p>Google hat Ihre Server auf der ganzen Welt verteilt. Die meisten Server befinden sich in Amerika und folglich werden<br \/>Ihre Daten meist auf amerikanischen Servern gespeichert. Hier k\u00f6nnen Sie genau nachlesen wo sich die<br \/>Google-Rechenzentren befinden: <a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a><\/p>\n<p>Ihre Daten werden auf verschiedenen physischen Datentr\u00e4gern verteilt. Das hat den Vorteil, dass die Daten schneller<br \/>abrufbar sind und vor Manipulation besser gesch\u00fctzt sind. In jedem Google-Rechenzentrum gibt es entsprechende<br \/>Notfallprogramme f\u00fcr Ihre Daten. Wenn beispielsweise die Hardware bei Google ausf\u00e4llt oder Naturkatastrophen Server<br \/>lahmlegen, bleibt das Risiko einer Dienstunterbrechung bei Google dennoch gering.<\/p>\n<p>Die Aufbewahrungsdauer der Daten h\u00e4ngt von den verwendeten Properties ab. Bei der Verwendung der neueren Google<br \/>Analytics 4-Properties ist die Aufbewahrungsdauer Ihrer Userdaten auf 14 Monate fix eingestellt. F\u00fcr andere<br \/>sogenannte Ereignisdaten haben wir die M\u00f6glichkeit eine Aufbewahrungsdauer von 2 Monaten oder 14 Monaten zu w\u00e4hlen.<\/p>\n<p>Bei Universal Analytics-Properties ist bei Google Analytics eine Aufbewahrungsdauer Ihrer Userdaten von 26 Monaten<br \/>standardisiert eingestellt. Dann werden Ihre Userdaten gel\u00f6scht. Allerdings haben wir die M\u00f6glichkeit, die<br \/>Aufbewahrungsdauer von Nutzdaten selbst zu w\u00e4hlen. Daf\u00fcr stehen uns f\u00fcnf Varianten zur Verf\u00fcgung:<\/p>\n<ul>\n<li>L\u00f6schung nach 14 Monaten<\/li>\n<li>L\u00f6schung nach 26 Monaten<\/li>\n<li>L\u00f6schung nach 38 Monaten<\/li>\n<li>L\u00f6schung nach 50 Monaten<\/li>\n<li>Keine automatische L\u00f6schung<\/li>\n<\/ul>\n<p>Zus\u00e4tzlich gibt es auch die Option, dass Daten erst dann gel\u00f6scht werden, wenn Sie innerhalb des von uns gew\u00e4hlten<br \/>Zeitraums nicht mehr unsere Website besuchen. In diesem Fall wird die Aufbewahrungsdauer jedes Mal zur\u00fcckgesetzt,<br \/>wenn Sie unsere Website innerhalb des festgelegten Zeitraums wieder besuchen.<\/p>\n<p>Wenn der festgelegte Zeitraum abgelaufen ist, werden einmal im Monat die Daten gel\u00f6scht. Diese Aufbewahrungsdauer<br \/>gilt f\u00fcr Ihre Daten, die mit Cookies, Usererkennung und Werbe-IDs (z.B. Cookies der DoubleClick-Domain) verkn\u00fcpft<br \/>sind. Berichtergebnisse basieren auf aggregierten Daten und werden unabh\u00e4ngig von Nutzerdaten gespeichert.<br \/>Aggregierte Daten sind eine Zusammenschmelzung von Einzeldaten zu einer gr\u00f6\u00dferen Einheit.<\/p>\n<h3>Wie kann ich meine Daten l\u00f6schen bzw. die Datenspeicherung verhindern?<\/h3>\n<p>Nach dem Datenschutzrecht der Europ\u00e4ischen Union haben Sie das Recht, Auskunft \u00fcber Ihre Daten zu erhalten, sie zu<br \/>aktualisieren, zu l\u00f6schen oder einzuschr\u00e4nken. Mithilfe des Browser-Add-ons zur Deaktivierung von Google<br \/>Analytics-JavaScript (ga.js, analytics.js, dc.js) verhindern Sie, dass Google Analytics Ihre Daten verwendet. Das<br \/>Browser-Add-on k\u00f6nnen Sie unter <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a> runterladen und installieren.<br \/>Beachten Sie bitte, dass durch dieses Add-on nur die Datenerhebung durch Google Analytics deaktiviert wird.<\/p>\n<p>Falls Sie grunds\u00e4tzlich Cookies deaktivieren, l\u00f6schen oder verwalten wollen, finden Sie unter dem Abschnitt \u201eCookies\u201c<br \/>die entsprechenden Links zu den jeweiligen Anleitungen der bekanntesten Browser.<\/p>\n<h3>Rechtsgrundlage<\/h3>\n<p>Der Einsatz von Google Analytics setzt Ihre Einwilligung voraus, welche wir mit unserem Cookie Popup eingeholt haben.<br \/>Diese Einwilligung stellt laut<strong> Art. 6 Abs. 1 lit. a DSGVO (Einwilligung)<\/strong> die Rechtsgrundlage f\u00fcr<br \/>die Verarbeitung personenbezogener Daten, wie sie bei der Erfassung durch Web-Analytics Tools vorkommen kann, dar.<\/p>\n<p>Zus\u00e4tzlich zur Einwilligung besteht von unserer Seite ein berechtigtes Interesse daran, dass Verhalten der<br \/>Websitebesucher zu analysieren und so unser Angebot technisch und wirtschaftlich zu verbessern. Mit Hilfe von Google<br \/>Analytics erkennen wir Fehler der Website, k\u00f6nnen Attacken identifizieren und die Wirtschaftlichkeit verbessern. Die<br \/>Rechtsgrundlage daf\u00fcr ist <strong>Art. 6 Abs. 1 lit. f DSGVO (Berechtigte Interessen)<\/strong>. Wir setzen Google<br \/>Analytics gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.<\/p>\n<p>Google verarbeitet Daten von Ihnen u.a. auch in den USA. Wir weisen darauf hin, dass nach Meinung des Europ\u00e4ischen<br \/>Gerichtshofs derzeit kein angemessenes Schutzniveau f\u00fcr den Datentransfer in die USA besteht. Dies kann mit<br \/>verschiedenen Risiken f\u00fcr die Rechtm\u00e4\u00dfigkeit und Sicherheit der Datenverarbeitung einhergehen.<\/p>\n<p>Als Grundlage der Datenverarbeitung bei Empf\u00e4ngern mit Sitz in Drittstaaten (au\u00dferhalb der Europ\u00e4ischen Union,<br \/>Island, Liechtenstein, Norwegen, also insbesondere in den USA) oder einer Datenweitergabe dorthin verwendet Google<br \/>sogenannte Standardvertragsklauseln (= Art. 46. Abs. 2 und 3 DSGVO). Standardvertragsklauseln (Standard Contractual<br \/>Clauses \u2013 SCC) sind von der EU-Kommission bereitgestellte Mustervorlagen und sollen sicherstellen, dass Ihre Daten<br \/>auch dann den europ\u00e4ischen Datenschutzstandards entsprechen, wenn diese in Drittl\u00e4nder (wie beispielsweise in die<br \/>USA) \u00fcberliefert und dort gespeichert werden. Durch diese Klauseln verpflichtet sich Google, bei der Verarbeitung<br \/>Ihrer relevanten Daten, das europ\u00e4ische Datenschutzniveau einzuhalten, selbst wenn die Daten in den USA gespeichert,<br \/>verarbeitet und verwaltet werden. Diese Klauseln basieren auf einem Durchf\u00fchrungsbeschluss der EU-Kommission. Sie<br \/>finden den Beschluss und die entsprechenden Standardvertragsklauseln u.a. hier: <a 11914946=\"\" href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de<\/a><\/p>\n<p>Die Google Ads Datenverarbeitungsbedingungen (Google Ads Data Processing Terms), welche den Standardvertragsklauseln<br \/>entsprechen und auch f\u00fcr Google Analytics geltend sind, finden Sie unter <a 11914946=\"\" href=\"https:\/\/business.safety.google\/adsprocessorterms\/\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>.<\/p>\n<p>Wir hoffen, wir konnten Ihnen die wichtigsten Informationen rund um die Datenverarbeitung von Google Analytics<br \/>n\u00e4herbringen. Wenn Sie mehr \u00fcber den Tracking-Dienst erfahren wollen, empfehlen wir diese beiden Links: <a href=\"http:\/\/www.google.com\/analytics\/terms\/de.html\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.google.com\/analytics\/terms\/de.html<\/a> und <a href=\"https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/analytics\/answer\/6004245?hl=de<\/a>.<\/p>\n<h2 id=\"google-analytics-deaktivierungslink\">Google Analytics Deaktivierungslink<\/h2>\n<p>Wenn Sie auf folgenden <strong>Deaktivierungslink<\/strong> klicken, k\u00f6nnen Sie verhindern, dass Google weitere<br \/>Besuche auf dieser Website erfasst. Achtung: Das L\u00f6schen von Cookies, die Nutzung des Inkognito\/Privatmodus ihres<br \/>Browsers, oder die Nutzung eines anderen Browsers f\u00fchrt dazu, dass wieder Daten erhoben werden.<\/p>\n<p><a>Google Analytics deaktivieren<\/a><\/p>\n<h2 id=\"google-analytics-ip-anonymisierung\">Google Analytics IP-Anonymisierung<\/h2>\n<p>Wir haben auf dieser Webseite die IP-Adressen-Anonymisierung von Google Analytics implementiert.\u00a0Diese Funktion wurde<br \/>von Google entwickelt, damit diese Webseite die geltenden Datenschutzbestimmungen und Empfehlungen der lokalen<br \/>Datenschutzbeh\u00f6rden einhalten kann, wenn diese eine Speicherung der vollst\u00e4ndigen IP-Adresse untersagen. Die<br \/>Anonymisierung bzw. Maskierung der IP findet statt, sobald die IP-Adressen im Google<br \/>Analytics-Datenerfassungsnetzwerk eintreffen und bevor eine Speicherung oder Verarbeitung der Daten stattfindet.<\/p>\n<p>Mehr Informationen zur IP-Anonymisierung finden Sie auf\u00a0<a href=\"https:\/\/support.google.com\/analytics\/answer\/2763052?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/analytics\/answer\/2763052?hl=de<\/a>.<\/p>\n<h2 id=\"sonstiges-einleitung\">Sonstiges Einleitung<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong>Sonstiges Datenschutzerkl\u00e4rung Zusammenfassung<\/strong><br \/>? Betroffene: Besucher der Website<br \/>? Zweck: Verbesserung der Nutzererfahrung<br \/>? Verarbeitete Daten: Welche Daten verarbeitet werden, h\u00e4ngt stark von den verwendeten Diensten<br \/>ab. Meist handelt es sich um IP-Adresse und\/oder technische Daten. Mehr Details dazu finden Sie bei den<br \/>jeweils eingesetzten Tools.<br \/>? Speicherdauer: abh\u00e4ngig von den eingesetzten Tools<br \/>\u2696\ufe0f Rechtsgrundlagen: Art. 6 Abs. 1 lit. a DSGVO (Einwilligung), Art. 6 Abs. 1 lit. f DSGVO<br \/>(Berechtigte Interessen)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Was f\u00e4llt unter \u201eSonstiges\u201c?<\/h3>\n<p>Unter die Kategorie \u201eSonstiges\u201c fallen jene Dienste, die nicht in eine der oben genannten Kategorien passen. Dabei<br \/>handelt es sich in der Regel um diverse Plugins und eingebundene Elemente, die unsere Website verbessern. In der<br \/>Regel werden diese Funktionen von Drittanbietern bezogen und in unsere Website eingebunden. Beispielsweise handelt<br \/>es sich dabei um Websuch-Dienste wie Algolia Place, Giphy, Programmable Search Engine oder Onlinedienste f\u00fcr<br \/>Wetterdaten wie etwa OpenWeather.<\/p>\n<h3>Warum verwenden wir weitere Drittanbieter?<\/h3>\n<p>Wir wollen Ihnen mit unserer Website das beste Webangebot in unserer Branche bieten. Schon lange ist eine Website<br \/>nicht blo\u00df eine reine Visitenkarte f\u00fcr Unternehmen. Vielmehr ist es ein Ort, der Ihnen behilflich sein soll, zu<br \/>finden wonach Sie suchen. Um stets unsere Website f\u00fcr Sie noch interessanter und hilfreicher zu machen, nutzen wir<br \/>diverse Dienste von Drittanbietern.<\/p>\n<h3>Welche Daten werden verarbeitet?<\/h3>\n<p>Immer wenn Elemente in unsere Website eingebunden werden, wird Ihre IP-Adresse an den jeweiligen Anbieter<br \/>\u00fcbermittelt, gespeichert und dort verarbeitet werden. Das ist n\u00f6tig, weil sonst die Inhalte nicht an Ihren Browser<br \/>gesendet werden und folglich nicht entsprechend dargestellt werden. Es kann auch vorkommen, dass Dienstanbieter auch<br \/>Pixel-Tags bzw. Web-Beacons verwenden. Das sind kleine Grafiken auf Websites, die eine Logdatei aufzeichnen und auch<br \/>Analysen dieser Datei erstellen k\u00f6nnen. Mit den erhaltenen Informationen k\u00f6nnen die Anbieter ihre eigenen<br \/>Marketingma\u00dfnahmen verbessern. Neben Pixel-Tags k\u00f6nnen solche Informationen (wie beispielsweise welchen Button Sie<br \/>klicken oder wann Sie welche Seite aufrufen) auch in Cookies gespeichert werden. Darin k\u00f6nnen neben Analysedaten zu<br \/>Ihrem Webverhalten auch technische Informationen wie etwa Ihr Browsertyp oder Ihr Betriebssystem gespeichert werden.<br \/>Manche Anbieter k\u00f6nnen die gewonnenen Daten auch mit anderen internen Diensten oder auch mit Drittanbieter<br \/>verkn\u00fcpfen. Jeder Anbieter pflegt einen anderen Umgang mit Ihren Daten. Daher empfehlen wir Ihnen sorgf\u00e4ltig die<br \/>Datenschutzerkl\u00e4rungen der jeweiligen Dienste durchzulesen. Wir sind grunds\u00e4tzlich bem\u00fcht, nur Dienste zu verwenden,<br \/>die mit dem Thema Datenschutz sehr vorsichtig umgehen.<\/p>\n<h3>Dauer der Datenverarbeitung<\/h3>\n<p>\u00dcber die Dauer der Datenverarbeitung informieren wir Sie weiter unten, sofern wir weitere Informationen dazu haben.<br \/>Generell verarbeiten wir personenbezogene Daten nur so lange wie es f\u00fcr die Bereitstellung unserer Dienstleistungen<br \/>und Produkte unbedingt notwendig ist.<\/p>\n<h3>Rechtsgrundlage<\/h3>\n<p>Wenn wir Sie um Ihre Einwilligung bitte und Sie auch einwilligen, dass wir den Dienst verwenden d\u00fcrfen, gilt dies als<br \/>Rechtsgrundlage der Verarbeitung Ihrer Daten (Art. 6 Abs. 1 lit. a DSGVO). \u00a0Zus\u00e4tzlich zur Einwilligung besteht von<br \/>unserer Seite ein berechtigtes Interesse daran, das Verhalten der Websitebesucher zu analysieren und so unser<br \/>Angebot technisch und wirtschaftlich zu verbessern. Die Rechtsgrundlage daf\u00fcr ist\u00a0Art. 6 Abs. 1 lit. f DSGVO<br \/>(Berechtigte Interessen). Wir setzen die Tools gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.<\/p>\n<p>Informationen zu den speziellen Tools, erhalten Sie \u2013 sofern vorhanden \u2013 in den folgenden Abschnitten.<\/p>\n<h2 id=\"google-fonts-lokal-datenschutzerklaerung\">Google Fonts Lokal Datenschutzerkl\u00e4rung<\/h2>\n<p>Auf unserer Website nutzen wir Google Fonts der Firma Google Inc. F\u00fcr den europ\u00e4ischen Raum ist das Unternehmen<br \/>Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irland) verantwortlich. Wir haben die<br \/>Google-Schriftarten lokal, d.h. auf unserem Webserver \u2013 nicht auf den Servern von Google \u2013 eingebunden.<br \/>Dadurch gibt es keine Verbindung zu Google-Servern und somit auch keine Daten\u00fcbertragung oder Speicherung.<\/p>\n<h3>Was sind Google Fonts?<\/h3>\n<p>Fr\u00fcher nannte man Google Fonts auch Google Web Fonts. Dabei handelt es sich um ein interaktives Verzeichnis mit \u00fcber<br \/>800 Schriftarten, die <a 11914946=\"\" href=\"https:\/\/de.wikipedia.org\/wiki\/Google_LLC?tid=111914946\">Google<\/a>\u00a0kostenlos bereitstellt. Mit Google<br \/>Fonts k\u00f6nnte man Schriften nutzen, ohne sie auf den eigenen Server hochzuladen. Doch um diesbez\u00fcglich jede<br \/>Informations\u00fcbertragung zu Google-Servern zu unterbinden, haben wir die Schriftarten auf unseren Server<br \/>heruntergeladen. Auf diese Weise handeln wir datenschutzkonform und senden keine Daten an Google Fonts weiter.<\/p>\n<h2 id=\"google-maps-datenschutzerklaerung\">Google Maps Datenschutzerkl\u00e4rung<\/h2>\n<table border=\"1\" cellpadding=\"15\">\n<tbody>\n<tr>\n<td><strong>Google Maps Datenschutzerkl\u00e4rung Zusammenfassung<\/strong><br \/>? Betroffene: Besucher der Website<br \/>? Zweck: Optimierung unserer Serviceleistung<br \/>? Verarbeitete Daten: Daten wie etwa eingegebene Suchbegriffe, Ihre IP-Adresse und auch die<br \/>Breiten- bzw. L\u00e4ngenkoordinaten.<br \/>Mehr Details dazu finden Sie weiter unten in dieser Datenschutzerkl\u00e4rung.<br \/>? Speicherdauer: abh\u00e4ngig von den gespeicherten Daten<br \/>\u2696\ufe0f Rechtsgrundlagen: Art. 6 Abs. 1 lit. a DSGVO (Einwilligung), Art. 6 Abs. 1 lit. f DSGVO<br \/>(Berechtigte Interessen)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>Was ist Google Maps?<\/h3>\n<p>Wir ben\u00fctzen auf unserer Website Google Maps der Firma Google Inc. F\u00fcr den europ\u00e4ischen Raum ist das Unternehmen<br \/>Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Irland) f\u00fcr alle Google-Dienste verantwortlich. Mit<br \/>Google Maps k\u00f6nnen wir Ihnen Standorte besser zeigen und damit unser Service an Ihre Bed\u00fcrfnisse anpassen. Durch die<br \/>Verwendung von Google Maps werden Daten an Google \u00fcbertragen und auf den Google-Servern gespeichert. Hier wollen wir<br \/>nun genauer darauf eingehen, was Google Maps ist, warum wir diesen Google-Dienst in Anspruch nehmen, welche Daten<br \/>gespeichert werden und wie Sie dies unterbinden k\u00f6nnen.<\/p>\n<p>Google Maps ist ein Internet-Kartendienst der Firma Google. Mit Google Maps k\u00f6nnen Sie online \u00fcber einen PC, ein<br \/>Tablet oder eine App genaue Standorte von St\u00e4dten, Sehensw\u00fcrdigkeiten, Unterk\u00fcnften oder Unternehmen suchen. Wenn<br \/>Unternehmen auf Google My Business vertreten sind, werden neben dem Standort noch weitere Informationen \u00fcber die<br \/>Firma angezeigt. Um die Anfahrtsm\u00f6glichkeit anzuzeigen, k\u00f6nnen Kartenausschnitte eines Standorts mittels HTML-Code<br \/>in eine Website eingebunden werden. Google Maps zeigt die Erdoberfl\u00e4che als Stra\u00dfenkarte oder als Luft- bzw.<br \/>Satellitenbild. Dank der Street View Bilder und den hochwertigen Satellitenbildern sind sehr genaue Darstellungen<br \/>m\u00f6glich.<\/p>\n<h3>Warum verwenden wir Google Maps auf unserer Website?<\/h3>\n<p>All unsere Bem\u00fchungen auf dieser Seite verfolgen das Ziel, Ihnen eine n\u00fctzliche und sinnvolle Zeit auf unserer<br \/>Webseite zu bieten. Durch die Einbindung von Google Maps k\u00f6nnen wir Ihnen die wichtigsten Informationen zu diversen<br \/>Standorten liefern. Sie sehen auf einen Blick wo wir unseren Firmensitz haben. Die Wegbeschreibung zeigt Ihnen immer<br \/>den besten bzw. schnellsten Weg zu uns. Sie k\u00f6nnen den Anfahrtsweg f\u00fcr Routen mit dem Auto, mit \u00f6ffentlichen<br \/>Verkehrsmitteln, zu Fu\u00df oder mit dem Fahrrad abrufen. F\u00fcr uns ist die Bereitstellung von Google Maps Teil unseres<br \/>Kundenservice.<\/p>\n<h3>Welche Daten werden von Google Maps gespeichert?<\/h3>\n<p>Damit Google Maps ihren Dienst vollst\u00e4ndig anbieten kann, muss das Unternehmen Daten von Ihnen aufnehmen und<br \/>speichern. Dazu z\u00e4hlen unter anderem die eingegebenen Suchbegriffe, Ihre IP-Adresse und auch die Breiten- bzw.<br \/>L\u00e4ngenkoordinaten. Benutzen Sie die Routenplaner-Funktion wird auch die eingegebene Startadresse gespeichert. Diese<br \/>Datenspeicherung passiert allerdings auf den Webseiten von Google Maps. Wir k\u00f6nnen Sie dar\u00fcber nur informieren, aber<br \/>keinen Einfluss nehmen. Da wir Google Maps in unsere Webseite eingebunden haben, setzt Google mindestens ein Cookie<br \/>(Name: NID) in Ihrem Browser. Dieses Cookie speichert Daten \u00fcber Ihr Userverhalten. Google nutzt diese Daten in<br \/>erster Linie, um eigene Dienste zu optimieren und individuelle, personalisierte Werbung f\u00fcr Sie bereitzustellen.<\/p>\n<p>Folgendes Cookie wird aufgrund der Einbindung von Google Maps in Ihrem Browser gesetzt:<\/p>\n<p><strong>Name:<\/strong> NID<br \/><strong>Wert:<\/strong> 188=h26c1Ktha7fCQTx8rXgLyATyITJ111914946-5<br \/><strong>Verwendungszweck:<\/strong> NID wird von Google verwendet, um Werbeanzeigen an Ihre Google-Suche anzupassen.<br \/>Mit Hilfe des Cookies \u201eerinnert\u201c sich Google an Ihre am h\u00e4ufigsten eingegebenen Suchanfragen oder Ihre fr\u00fchere<br \/>Interaktion mit Anzeigen. So bekommen Sie immer ma\u00dfgeschneiderte Werbeanzeigen. Das Cookie enth\u00e4lt eine einzigartige<br \/>ID, die Google benutzt, um Ihre pers\u00f6nlichen Einstellungen f\u00fcr Werbezwecke zu sammeln.<br \/><strong>Ablaufdatum:<\/strong> nach 6 Monaten<\/p>\n<p><strong>Anmerkung:<\/strong> Wir k\u00f6nnen bei den Angaben der gespeicherten Daten keine Vollst\u00e4ndigkeit gew\u00e4hrleisten.<br \/>Speziell bei der Verwendung von Cookies sind Ver\u00e4nderungen nie auszuschlie\u00dfen. Um das Cookie NID zu identifizieren,<br \/>wurde eine eigene Testseite angelegt, wo ausschlie\u00dflich Google Maps eingebunden war.<\/p>\n<h3>Wie lange und wo werden die Daten gespeichert?<\/h3>\n<p>Die Google-Server stehen in Rechenzentren auf der ganzen Welt. Die meisten Server befinden sich allerdings in<br \/>Amerika. Aus diesem Grund werden Ihre Daten auch vermehrt in den USA gespeichert. Hier k\u00f6nnen Sie genau nachlesen wo<br \/>sich die Google-Rechenzentren befinden: <a href=\"https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.google.com\/about\/datacenters\/inside\/locations\/?hl=de<\/a><\/p>\n<p>Die Daten verteilt Google auf verschiedenen Datentr\u00e4gern. Dadurch sind die Daten schneller abrufbar und werden vor<br \/>etwaigen Manipulationsversuchen besser gesch\u00fctzt. Jedes Rechenzentrum hat auch spezielle Notfallprogramme. Wenn es<br \/>zum Beispiel Probleme bei der Google-Hardware gibt oder eine Naturkatastrophe die Server lahm legt, bleiben die<br \/>Daten ziemlich sicher trotzdem gesch\u00fctzt.<\/p>\n<p>Manche Daten speichert Google f\u00fcr einen festgelegten Zeitraum. Bei anderen Daten bietet Google lediglich die<br \/>M\u00f6glichkeit, diese manuell zu l\u00f6schen. Weiters anonymisiert das Unternehmen auch Informationen (wie zum Beispiel<br \/>Werbedaten) in Serverprotokollen, indem es einen Teil der IP-Adresse und Cookie-Informationen nach 9 bzw.18 Monaten<br \/>l\u00f6scht.<\/p>\n<h3>Wie kann ich meine Daten l\u00f6schen bzw. die Datenspeicherung verhindern?<\/h3>\n<p>Mit der 2019 eingef\u00fchrten automatischen L\u00f6schfunktion von Standort- und Aktivit\u00e4tsdaten werden Informationen zur<br \/>Standortbestimmung und Web-\/App-Aktivit\u00e4t \u2013 abh\u00e4ngig von Ihrer Entscheidung \u2013 entweder 3 oder 18 Monate<br \/>gespeichert und dann gel\u00f6scht. Zudem kann man diese Daten \u00fcber das Google-Konto auch jederzeit manuell aus dem<br \/>Verlauf l\u00f6schen. Wenn Sie Ihre Standorterfassung vollst\u00e4ndig verhindern wollen, m\u00fcssen Sie im Google-Konto die<br \/>Rubrik \u201eWeb- und App-Aktivit\u00e4t\u201c pausieren. Klicken Sie \u201eDaten und Personalisierung\u201c und dann auf die Option<br \/>\u201eAktivit\u00e4tseinstellung\u201c. Hier k\u00f6nnen Sie die Aktivit\u00e4ten ein- oder ausschalten.<\/p>\n<p>In Ihrem Browser k\u00f6nnen Sie weiters auch einzelne Cookies deaktivieren, l\u00f6schen oder verwalten. Je nach dem welchen<br \/>Browser Sie verwenden, funktioniert dies immer etwas anders. Unter dem Abschnitt \u201eCookies\u201c finden Sie die<br \/>entsprechenden Links zu den jeweiligen Anleitungen der bekanntesten Browser.<\/p>\n<p>Falls Sie grunds\u00e4tzlich keine Cookies haben wollen, k\u00f6nnen Sie Ihren Browser so einrichten, dass er Sie immer<br \/>informiert, wenn ein Cookie gesetzt werden soll. So k\u00f6nnen Sie bei jedem einzelnen Cookie entscheiden, ob Sie es<br \/>erlauben oder nicht.<\/p>\n<h3>Rechtsgrundlage<\/h3>\n<p>Wenn Sie eingewilligt haben, dass Google Maps eingesetzt werden darf, ist die Rechtsgrundlage der entsprechenden<br \/>Datenverarbeitung diese Einwilligung. Diese Einwilligung stellt laut<strong> Art. 6 Abs. 1 lit. a DSGVO<br \/>(Einwilligung)<\/strong> die Rechtsgrundlage f\u00fcr die Verarbeitung personenbezogener Daten, wie sie bei der<br \/>Erfassung durch Google Maps vorkommen kann, dar.<\/p>\n<p>Von unserer Seite besteht zudem ein berechtigtes Interesse, Google Maps zu verwenden, um unser Online-Service zu<br \/>optimieren. Die daf\u00fcr entsprechende Rechtsgrundlage ist <strong>Art. 6 Abs. 1 lit. f DSGVO (Berechtigte<br \/>Interessen)<\/strong>. Wir setzen Google Maps gleichwohl nur ein, soweit Sie eine Einwilligung erteilt haben.<\/p>\n<p>Google verarbeitet Daten von Ihnen u.a. auch in den USA. Wir weisen darauf hin, dass nach Meinung des Europ\u00e4ischen<br \/>Gerichtshofs derzeit kein angemessenes Schutzniveau f\u00fcr den Datentransfer in die USA besteht. Dies kann mit<br \/>verschiedenen Risiken f\u00fcr die Rechtm\u00e4\u00dfigkeit und Sicherheit der Datenverarbeitung einhergehen.<\/p>\n<p>Als Grundlage der Datenverarbeitung bei Empf\u00e4ngern mit Sitz in Drittstaaten (au\u00dferhalb der Europ\u00e4ischen Union,<br \/>Island, Liechtenstein, Norwegen, also insbesondere in den USA) oder einer Datenweitergabe dorthin verwendet Google<br \/>sogenannte Standardvertragsklauseln (= Art. 46. Abs. 2 und 3 DSGVO). Standardvertragsklauseln (Standard Contractual<br \/>Clauses \u2013 SCC) sind von der EU-Kommission bereitgestellte Mustervorlagen und sollen sicherstellen, dass Ihre Daten<br \/>auch dann den europ\u00e4ischen Datenschutzstandards entsprechen, wenn diese in Drittl\u00e4nder (wie beispielsweise in die<br \/>USA) \u00fcberliefert und dort gespeichert werden. Durch diese Klauseln verpflichtet sich Google, bei der Verarbeitung<br \/>Ihrer relevanten Daten, das europ\u00e4ische Datenschutzniveau einzuhalten, selbst wenn die Daten in den USA gespeichert,<br \/>verarbeitet und verwaltet werden. Diese Klauseln basieren auf einem Durchf\u00fchrungsbeschluss der EU-Kommission. Sie<br \/>finden den Beschluss und die entsprechenden Standardvertragsklauseln u.a. hier: <a href=\"https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de\" target=\"_blank\" rel=\"noopener\">https:\/\/eur-lex.europa.eu\/eli\/dec_impl\/2021\/914\/oj?locale=de<\/a><\/p>\n<p>Die Google Ads Datenverarbeitungsbedingungen (Google Ads Data Processing Terms), welche den Standardvertragsklauseln<br \/>entsprechen, finden Sie unter <a href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>.<\/p>\n<p>Wenn Sie mehr \u00fcber die Datenverarbeitung von Google erfahren wollen, empfehlen wir Ihnen die hauseigene<br \/>Datenschutzerkl\u00e4rung des Unternehmens unter <a href=\"https:\/\/policies.google.com\/privacy?hl=de\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/policies.google.com\/privacy?hl=de<\/a>.<\/p>\n<p>Alle Texte sind urheberrechtlich gesch\u00fctzt.<\/p>\n<p style=\"margin-top: 15px;\">Quelle: Erstellt mit dem <a href=\"https:\/\/www.adsimple.at\/datenschutz-generator\/\" title=\"Datenschutz Generator von AdSimple f\u00fcr \u00d6sterreich\">Datenschutz Generator<\/a> von AdSimple<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<!-- \/wp:divi\/placeholder -->","_et_gb_content_width":"","footnotes":""},"class_list":["post-1059","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.0 - 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